Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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245 (Sell) How to Outplay Competitors and Win High-Stakes Rip & Replace Deals (Jason Bay, Outbound Squad)
MP3•Beranda episode
Manage episode 437839329 series 2782528
Konten disediakan oleh Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS
- In rip-and-replace deals, start by asking why the existing solution was chosen to understand the problems and motivations behind it.
- Late in the deal, confirm with your champion if you’re their top choice. Use their guidance to strengthen your position against competitors.
- When prospects compare you to competitors, suggest specific aspects to evaluate that highlight your strengths and expose competitors' weaknesses.
- In rip-and-replace deals, emphasize key product gaps that significantly impact the business, and ensure decision-makers are committed to addressing them.
PATH TO PRESIDENT’S CLUB
- Founder & CEO @ Outbound Squad
- Owner @ Jason Bay Consulting
- Director of Marketing @ Chamber DS, Inc.
- Marketing Director & Corporate Sales Trainer @ National Services Group, Inc.
RESOURCES DISCUSSED
396 episode
MP3•Beranda episode
Manage episode 437839329 series 2782528
Konten disediakan oleh Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
FOUR ACTIONABLE LEADERSHIP TAKEAWAYS
- In rip-and-replace deals, start by asking why the existing solution was chosen to understand the problems and motivations behind it.
- Late in the deal, confirm with your champion if you’re their top choice. Use their guidance to strengthen your position against competitors.
- When prospects compare you to competitors, suggest specific aspects to evaluate that highlight your strengths and expose competitors' weaknesses.
- In rip-and-replace deals, emphasize key product gaps that significantly impact the business, and ensure decision-makers are committed to addressing them.
PATH TO PRESIDENT’S CLUB
- Founder & CEO @ Outbound Squad
- Owner @ Jason Bay Consulting
- Director of Marketing @ Chamber DS, Inc.
- Marketing Director & Corporate Sales Trainer @ National Services Group, Inc.
RESOURCES DISCUSSED
396 episode
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