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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Secular Christ
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Konten disediakan oleh Center of the Cross, By Psychology, and The Cross. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Center of the Cross, By Psychology, and The Cross atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Canadian Philosophy and Theology professor and former Catholic Monk Dr. Sean J. McGrath examines how to practice contemplative Christianity in the secular age and what we can learn from the mystical tradition. In conversation with Jungian Analyst Jakob Lusensky. Subscribe on Substack. https://centerofthecross.substack.com/
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24 episode
Tandai semua (belum/sudah) diputar ...
Manage series 3305853
Konten disediakan oleh Center of the Cross, By Psychology, and The Cross. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Center of the Cross, By Psychology, and The Cross atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Canadian Philosophy and Theology professor and former Catholic Monk Dr. Sean J. McGrath examines how to practice contemplative Christianity in the secular age and what we can learn from the mystical tradition. In conversation with Jungian Analyst Jakob Lusensky. Subscribe on Substack. https://centerofthecross.substack.com/
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continue reading
24 episode
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Secular Christ
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1 S3E6 Secular Christ | Dietrich Bonhoeffer, invisible Christianity and it's church 37:18
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In the final episode of this season of searching for the seeds of Secular Christianity, we travel to the 20th century to learn from the German Protestant theologian Dietrich Bonhoeffer. We explore his concept of religionless Christianity which developed as he sat imprisoned in Berlin by the Nazi regime for his resistance, and before his execution. McGrath continues to link back to Augustines idea of the invisible church and coins the term invisible Christianity.…
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1 S3E5 Secular Christ | Living without a why 19:51
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What Meister Eckhart learnt, and we can learn, from The Beguines.
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1 S3E5 Secular Christ | Meister Eckhart & Beguine Mysticism 21:32
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S3E5 Secular Christ | Meister Eckhart & Beguine Mysticism.
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1 S3E4 Secular Christ | Clement of Alexandria 25:55
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In this episode we travel back in time to the city of Alexandria, the cultural Mecca of the Roman Empire to learn from the Christian theologian and philosopher Clement of Alexandria (150-215 AD), about how to build resilience in our present age. The music played in this episode is licensed under creativecommons.org: XYLO - ZIK - SUBMERSIBLE…
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1 S3E3 Secular Christ | Christian humanism 27:32
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We need to reclaim the future for Christian consciousness, and to recognize that the first Christians were looking towards the future, looking towards the fruition of something. They were not commemorating something that was past. They were actually witnessing something that is coming to be. - Sean J McGrath and Jakob Lusensky go seeking for the seeds of Secular Christianity. The music played in this episode is licensed under creativecommons.org: XYLO - ZIK - SUBMERSIBLE…
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1 S3E2 Secular Christ | The glory of God is man fully alive 15:25
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The Christian teaching is that we are not yet human. We are on the way towards humanity. Humanity is still to come. - Sean J McGrath and Jakob Lusensky go seeking for the seeds of Secular Christianity. The music played in this episode is licensed under creativecommons.org: XYLO - ZIK - RAINBOW
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1 S3E1 Secular Christ 3 | Seeds of Secular Christianity 19:04
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Sean J McGrath together with Jungian Analyst Jakob Lusensky go seeking for the seeds of Secular Christianity. For the next episodes, follow the Psychology & The Cross podcast instead. The music played in this episode is licensed under creativecommons.org: XYLO - ZIK - RAINBOW
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1 Seeds of Secular Christianity | Secular Christ Season 3 (Trailer) 2:55
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In our third season of Secular Christ with Sean J. McGrath we go searching for the seeds of Secular Christianity. The series will go live in early 2024.
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1 Q&A with Sean McGrath & Summary of season 2 1:08:13
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Live Q&A and summary of season 2 of Secular Christ. Recorded 13th of November 2022.
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1 Announcement: Q&A & Live discussion with Sean McGrath 0:41
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We would like to invite you to an online meetup and Q&A with Sean J. McGrath where we will wrap up the second season of Secular Christ. We will be meeting on Zoon on Sunday the 13th of November at 5:00 PM CET. We will start with a short lecture by McGrath and a summary of the second season. We then invite you all to converse, ask your questions and also share ideas for future seasons. The session will be recorded. Please RSVP to feedback@cross.center…
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1 S2E5 The razor's edge of contemplative Christianity 46:14
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What's the point of a Christian community? Why is community important for a contemporary contemplative Christian? In the final episode of the second season of Secular Christ, Sean McGrath turns to the question of community. We discuss its importance in the contemplative tradition and its absence within psychoanalysis and Analytical Psychology. We discuss the necessity also for a communal symbolic life, Christian eschatology, reaching the razor's edge of contemplative Christianity with the question: what is our attitude to be in a world that is passing away? For those of you who enjoyed this season, we would like to invite you to a live Q&A and summary with McGrath. The date is set to Sunday 13th of November at 5 pm CET and we will meet on Zoom first for a lecture and then for questions and discussions. Please RSVP to j.lusensky@gmail.com Music in this episode by Xylo-Ziko - Eventide & Peril. Licensed by Creative Commons.…
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1 S2E4 A letter to a young contemplative 32:45
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Sean McGrath received an email from a young person who has been listening to Secular Christ asking: How can I keep growing spiritually through the Christ image, any words of wisdom that has helped you along your path of living the contemplative life? Here's Sean's reply.
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1 S2E3 The self that cannot help itself 36:06
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In the third episode, McGrath takes on the self-help industry and how its ideological spokespersons such as Jordan B. Peterson misses the point of grace and self-transformation through self-surrendering. He discusses how to understand the Lord's Prayer ( previously discussed with Donald Carveth ) and how contemplative Christianity offers a different path of shadow integration and individuation through the kenotic and Buddhistic orientation of self-emptying. Share your feedback and subscribe on Youtube Contact: feedback@cross.center Music in this episode is licensed under creativecommons.org. Artist. Ketsa - Brook.…
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1 S2E2 Perverse Christianity and its remedy 21:06
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In this episode, McGrath explores the symbolic structures that underlie our search for truth and meaning. He contrasts the "going east" with a return to the "western symbolic" in order to connect with our spiritual and religious mother tongue. He examines how 2000 years of Christianity is a part of the problem and is accelerating a perversion as well as the possible political and personal remedy, by finding back to a more authentic and contemplative Christianity. Share your comments and subscribe on Youtube Music in this episode is licensed under creativecommons.org. Artist. Ketsa - Brook.…
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1 S2E1 Secular Christ season 2 | A sermon for the New age 25:21
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In the second season of Secular Christ , Dr. Sean J. McGrath continues his conversation with Jungian Analyst Jakob Lusensky about the contemplative life in a Secular Age. In this episode McGrath introduces the concept of "Christ nature" and contrasts it with Buddha Nature before he turns to Paul and the Colossians and the Gospel of John to ground it in scripture. Share your comments and subscribe on Youtube Music in this episode is licensed under creativecommons.org. Artist. Ketsa - Brook.…
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