Brand Voice Runway With Hersh Rephun podcast

Brand Voice Runway with Hersh Rephun

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Anywhere, Anytime: The Story of Liam Martin's 8-Figure Remote SaaS Journey 34:22

1 year yang lalu34:22

34:22

In this episode, Hersh Rephun chats with Liam Martin about his journey into remote work, the success of Time Doctor, and the narrative around "returning to work". They discuss the benefits, challenges, and financial implications of remote work, as well as brand advocacy and global team management. The conversation also touches on personal and corporate branding, and the current and future state of remote work in the US. Liam Martin's job title makes sense now, but he has been an Async Work Advocate since 2017 when he launched Running Remote, the largest remote work conference ever. Liam is the co-founder of industry-leading time tracking and productivity software Time Doctor, and he is the co-author (with Rob Lawson) of the Wall Street Journal and Publishers Weekly Bestseller Running Remote. “The future of work is remote," Liam tells me. "There is no need to have an office anymore. I can help you transition your company to working remotely or scale your remote organization towards success.” Time Doctor: https://www.timedoctor.com Enabling people to work from anywhere, anytime they want. Work flexibility and transparency. If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and guest Liam Martin's journey into remote work (4:17) The impact of remote work on Liam's businesses and the success of Time Doctor (10:21) The narrative around "returning to work" and its financial implications (14:26) Benefits and challenges of remote work model and global team management (17:05) Brand advocacy and the importance of staying in touch with customers (20:24) Personal and corporate branding: conflicts, transitions, and resolutions (31:10) The current and future state of remote work in the US (33:25) Value of Running Remote in the current work landscape and closing remarks…

Brand Voice Runway with Hersh Rephun

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Breaking Through the Starving Artist Mentality with Bree Noble 22:34

1 year yang lalu22:34

22:34

In this episode, Hersh Rephun chats with Bree Noble about surviving as a freelance musician, the 'starving artist' mindset, and the necessity of business skills. Bree shares advice on diversifying income and using other skills to fuel a music career. They also discuss her podcast, 'Women of Substance', and the challenges musicians face when transitioning into independent artists. As a starving artist myself, I once moved the world with the misconception that business was, well, not my business. I had the right brain covered, and what was left was someone else's expertise. In this episode, I talk with Bree Noble, who is helping Message-Driven Musicians build their fanbase, generate reliable Income and make an impact with their Music & Message. A former Director of Finance, she now makes music, and hosts the Women of Substance Podcast and The Profitable Musician Show, which deliver helpful information to musicians about how to earn money from their craft. Her Release Concierge service helps artists market their new release on social media, get PR placements and monetize their new fans. Find Bree: linkedin.com/in/breenoble www.wosradio.com (Company) www.profitablemusician.com (Company) www.femusician.com (Company) If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the bestway to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Bree Noble on diversifying income sources as a freelance musician (1:38) Bree Noble's experience with the starving artist mentality and the value of art (4:10) The challenges faced by musicians after school and the importance of business skills (6:18) The value of having a solid job while building a music career (9:10) Bree Noble on making a living as a musician and the importance of diversifying income sources (12:45) Bree Noble's advice on how to use other skills and jobs to fuel a music career (15:15) The birth of the Women of Substance podcast and Bree Noble's first brand (18:09) The challenges faced by musicians transitioning into independent artists (19:15) The importance of nurturing your following and staying connected (22:12) Closing remarks and call to action from Hersh Rephun…

Brand Voice Runway with Hersh Rephun

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The Godfather of Unreasonable Success: Marx Acosta-Rubio 42:40

1 year yang lalu42:40

42:40

In this episode, Hersh Rephun chats with Marx Acosta-Rubio about his entrepreneurial journey, marketing strategies, and overcoming personal and business failures. They delve into concepts of fluid and crystallized intelligence, the power of belief change, and the importance of doing what you love. The episode concludes with an introduction to the BBR Formula. Marx Acosta-Rubio became a millionaire by age 31, and a decamillionaire by age 33. He went broke by 38, but that was his period of "fluid intelligence."* These days, approaching life and business with "crystallized intelligence," he's back on top - and helping others flip the switch on their mindset. "I really don’t have a 'bio,' Marx tells me in the earnest, plain-spoken manner that makes him immediately accessible. But he's got a great story, a 35-year marriage, three grown kids, and an accidental coaching business - with a 100% success rate - teaching people how to double their income and double their time off. Hit the Brand Voice Runway with Marx and me, as we approach 25 episodes of BVR! *"There's fluid intelligence, crystallized intelligence, and the fluid intelligence is sort of the young, you know, effervescent, ideological, innovative thinking, right? That lasts about 20 years, give or take, depending on the industry. Crystallized intelligence is for the, the wise individuals who are not as innovative and creative, but have wisdom. And that is really significantly more powerful than the innovation, if you can marry the two." If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Purpose of the Podcast with Hersh Rephun (3:35) Personal Brand and Resilience in Entrepreneurship with Hersh Rephun and Marx Acosta-Rubio (7:19) Marx Acosta-Rubio: Journey of a Business Saga and Marketing Strategies (12:31) Marx Acosta-Rubio: Reflections on Business Failure, Personal Loss, and Rebuilding (15:26) Marx Acosta-Rubio: Fluid Intelligence, Crystallized Intelligence, and Transition into Coaching (21:44) Marx Acosta-Rubio: The Power of Belief Change in Personal and Career Growth (28:04) Hersh Rephun and Marx Acosta-Rubio: The Power of Doing What You Love and Finding Fulfillment (34:40) Hersh Rephun: The Value of Wisdom and Knowledge with Age (37:46) Marx Acosta-Rubio: Introduction to the BBR Formula and the Importance of Changing Beliefs (42:18) Hersh Rephun: Closing Remarks…

Brand Voice Runway with Hersh Rephun

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Tia Lumarque: The Real Struggles of Scaling a Company 28:34

2 years yang lalu28:34

28:34

In this episode, Hersh Rephun chats with Tia Lumarque about her venture, Order of the Bookish. They delve into its origin, unexpected success, and future plans. They discuss the impact of technology on publishing and reading habits, services for indie authors, and the challenges of getting books into libraries. Tia Lumarque is a Book Publisher and Author Consultant. You may not have heard her name, or that of her company, Order of the Bookish. After all, it only launched in the summer of 2022, as a company dedicated to supporting new and indie authors AND readers capable of fully producing and marketing your book. (Tia is also an author! And you can get her book, Books4Movies Movie Adaptations Mini Word Search Book: a Travel Pocket Size Word Search Puzzle Book for Bookish Fun!, here: https://a.co/d/305PQkp ) "I must have done something right, because within a few of months, I was earning a full-time income and hiring on multiple part-time assistants and freelancers," Tia explains. "The company scaled faster than I knew what to do with. None of it was in my business plan! On a daily basis, I was making fast decisions. Some of it worked great, and some of it pushed me two steps back." The goal for the company is to take another big scaling step by working more directly and consistently with publishers and hybrid publishers so that their author clients have the opportunity to receive the same personalized and quality support and services that it offers to independent authors. "Ideally, this step will bring in more consistent income and build brand awareness throughout the entire publishing industry. In order to do that, though, I have to start doing podcasts and interviews and stop hiding behind my computer." #introvertproblems www.orderofthebookish.com www.books4movies.com/order-of-the-bookish https://instagram.com/orderofthebookish https://twitter.com/Books4Movies https://twitter.com/orderofthebook https://instagram.com/books4movies https://pin.it/4MpqHUi https://www.tiktok.com/@orderofthebookish Links to my author accounts: https://www.tiktok.com/@authortiachristine https://pin.it/7vYUkX9 https://instagram.com/authortiachristine Realm of Khaos https://a.co/d/gKZzjtd If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! BRAND VOICE RUNWAY with Hersh Rephun on Apple Podcasts You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Tia Lumarque and the concept of Order of the Bookish (1:54) Origin and Evolution of Order of the Bookish (4:20) The Unexpected Success and Future Plans of Order of the Bookish (9:32) Dealing with Imposter Syndrome and Scaling Back (13:17) Impact of Kindle on Publishing and Opportunities Created (16:07) Tia Lumarque's Perspective on the Changing Publishing Landscape (18:44) Services for Indie Authors and Flexibility of Service Selection (22:45) Motivation of Indie Authors and Impact of Technology on Reading Habits (25:14) Efforts to Get Books into Libraries and Challenges Faced (27:02) Future Vision, Hurdles, and Closing Remarks…

Brand Voice Runway with Hersh Rephun

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JR Spear: How Business Owners Can Survive an Ambush 34:52

2 years yang lalu34:52

34:52

In this episode, Hersh Rephun chats with JR Spear about his transition from a military career to becoming a successful business coach. They discuss Spear's experiences in Iraq, how they influenced his business mindset, and his journey to starting a martial arts school. Spear also shares insights on sales and marketing training, and the significance of team-building and leadership. When I say that JR Spear is a resilient entrepreneur, I frame that by sharing that he survived a suicide bombing at a walking checkpoint in Iraq. When he came back, he had a renewed sense of purpose. And now, having built multiple successful businesses across a variety of categories - fitness, martial arts, marketing, advertising, and consulting - JR works with high-level entrepreneurs and business builders, which describes many of you listening today, and I have NO doubt that you will truly benefit from what he has to say. In his own words: “My mission is to arm small business owners with the right tools and resources needed to grow their business, giving them the direct path to bypass the struggles I had to endure so they can achieve the life and business they desire...” Find JR: https://www.creedconsulting.io/4-proven-secrets46262893 If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and JR Spear's military experience and resilience (3:06) JR Spear's personal story: growing up in a family-owned martial arts business to joining the military (9:56) JR Spear's experience of ambush in Iraq and its impact on his life and business mindset (15:44) Understanding the concept of "ambush" in business and the importance of preparation (17:58) Hersh Rephun's personal connection to JR Spear's story (20:23) Transition to coaching: JR Spear's journey from military to civilian life and starting a martial arts school (23:58) JR Spear's introduction to business coaching and his desire to impact small business owners (25:15) JR Spear's expansion of his business and focus on sales and marketing training (27:43) The importance of a strong team, leadership, and building a community around your message (34:30) Episode wrap-up: Hersh Rephun encourages listeners to subscribe and leave a review.…

Brand Voice Runway with Hersh Rephun

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CJ Stratte: How On the Move's Trucking Fleet Became the 4th Largest in America 22:05

2 years yang lalu22:05

22:05

In this episode, Hersh Rephun chats with C J Stratte, from On the Move Trucking, about their branding strategies, organic marketing, and business model. They discuss the company's expansion into real estate, the impact of the pandemic on the self-storage industry, and their new software developments. CJ Stratte is the CEO of On the Move, a turn-key truck rental company with the fourth-largest fleet in the United States, catering to real estate professionals. The 30-year-old firm is known for branding its inventory...but since it's the customers' branding up there, On the Move is perhaps not as well known as it should be! In this episode of BRAND VOICE RUNWAY, I talk branding, longevity - and standup comedy! -with CJ Stratte, who is leading the company founded by her grandfather into its 4th decade. https://www.onthemovetrucks.com/ https://www.facebook.com/onthemovetrucks/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction: Truck graphics and advertising (1:02) Guest Introduction: C J Stratte and On the Move Trucking (2:19) Branding and Success Strategies of On the Move (6:13) Organic Marketing and the Founding Story of On the Move Trucking (8:04) Clientele and Business Model of On the Move (9:39) Expansion into Real Estate and Truck Types (11:20) Differentiation Strategies and Impact of Pandemic on Self-Storage Industry (13:54) Hypothetical Business Ventures and Personal Dreams (15:02) Stress in the Hospitality Industry and the Comedy Scene (18:57) New Projects and Software Developments at On the Move (20:44) Challenges of Personal Branding and Conclusion…

Brand Voice Runway with Hersh Rephun

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David Asarnow Has Big Deal Energy, How About YOU?! 28:34

2 years yang lalu28:34

28:34

In this episode, Hersh Rephun chats with David Asarnow about the concept of 'big deal energy' in business. They discuss the importance of brand identity, knowing your audience, and maintaining company culture in remote work setups. They also delve into strategies for business growth, acquiring ideal clients in the digital era, and the role of podcasts in building an audience. David Asarnow, entrepreneurial leader, visionary entrepreneur, business growth mentor, and the CEO of Business Nitrogen, has made it his mission to catalyze business growth through sales, marketing, and high-ticket offers. The thing he MOST loves to do, and what appealed to me immediately, is PLAY. David's journey to success has been marked by significant achievements. Before launching Business Nitrogen, he masterfully led two companies to a major milestone of success, growing both to 8-figures — driving revenues of $10M and $45M in under five years each. His leadership acumen was also showcased during his tenure as a top trainer, speaker, and business mentor at Tony Robbins' and Chet Holmes' Business Breakthrough International. Certified in NLP, David leverages a deep understanding of human communication to create impactful business strategies. His expertise, coupled with a tireless commitment to excellence, has garnered him multiple industry accolades, including 7 ClickFunnels 2 Comma Club Awards, a prestigious 2CCX Award, the Marketer of The Year Award in 2018, and the Best And Brightest Companies To Work For In The Nation Award in 2022 and 2023. To learn more about David and how his unique approach can help your business thrive, visit www.businessnitrogen.com Also: www.media.businessnitrogen.com www.nitrogenhiringnetwork.com www.bestbuyer.ai If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and concept of big deal energy with guest David Asarnow (1:25) Importance of fun, knowing your audience, and working with people you admire in business (4:10) Strategies for business growth, preparation, and the concept of big deal energy (10:00) The use of frameworks, adding value, and the role of indoctrination in business growth (14:38) Acquiring ideal clients in the digital world and the role of entertainment in business (17:28) Tips for unblocking unconscious blocks and the concept of setting daily plans (20:41) David's commitment to content creation and the concept of planting seeds in business (23:42) The role of podcasts in building an audience and customer base (24:45) Importance of brand identity and addressing misalignment in companies' messaging (27:36) Maintaining company culture in remote work setups and conclusion…

Brand Voice Runway with Hersh Rephun

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Mary Kathryn Johnson: What NOT to do to Create Your Next-Figure Brand Voice 28:01

2 years yang lalu28:01

28:01

In this episode, Hersh Rephun talks with Mary Katheryn Johnson about her personal journey in business, her transition to agency work, and how she navigated her business during the COVID-19 pandemic. They discuss the concept of next figure brand, the shift towards genuine video content, and how to infuse a founder's personality into marketing a SaaS product. Mary Kathryn (MK) Johnson is a Fractional CMO for SaaS startups, and help them launch, while acquiring a rev share and equity. Additionally, she helps freelancers and no-code builders create their own mini-SaaS products and companies through a monthly membership called ACE (Automated Conversational Entrepreneur). MK's motto - "If not now, When?" - encapsulates the success philosophy for her business and those for whom she consults. On this episode of BRAND VOICE RUNWAY, MK and I explore her freedom mindset, "feeling like I'm 20 again with no responsibilities, and all the wisdom of life." It's armed her with a unique perspective as a "Success Optometrist" of sorts, with the goal of helping others be "20 again" in their business. "I want to help 4 SaaS companies a year as Fractional CMO, and 1,000 students a year as a mentor," she says. MK's greatest success? In her view, it has been achieved through designing and creating a category, rather than a brand. And now she helps businesses create their own categories using conversational design, marketing, strategy and A.I. Find MKJ: https://callmemkj.com https://callmemkj.com/ace If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Mary Katheryn Johnson's personal journey in business (6:44) Discussion on the concept of next figure brand and transition to agency work (13:21) Trajectory of Mary's business amidst COVID-19 pandemic and her international experiences (18:43) Mary's identity as a projector in Human Design and its impact on her life (20:51) Challenges and perspectives on innovation in the industry (24:15) Shift towards genuine, unscripted video content and the importance of authenticity (26:19) Innovating a standard SaaS product by infusing the founder's personality and mission into the marketing (27:39) Episode wrap-up and call to action for listeners…

Brand Voice Runway with Hersh Rephun

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Optimizing and Humanizing Marketing Materials with George Huff and Opal 24:36

2 years yang lalu24:36

24:36

This episode features George Huff, founder of Oval, discussing his journey starting a software company, the importance of company culture, and the relationship between culture and brand. They delve into the non-linear path of company growth, strategies to overcome stagnation, and how to make marketing impactful for large organizations. As CEO of Opal, George Huff leads a MarTech platform used by well-known brands like Target, Starbucks, Whole Foods, 3M, and SAP. Opal’s content operations platform produces exceptional results, such as enabling Target to tell their story and create 300 pieces of content every day. That's more content than most influencers create in a week! Seriously, it's a lot, and in this episode of BRAND VOICE RUNWAY, I sit down with George to talk about how big brands avoid burning out their marketing/branding teams, streamlining content scheduling. AND how Opal is really for any business who wants to work smarter - not harder. We also dig into Opal's branding efforts to scale their operation into the spotlight - as George puts it, "We don't want to be the best kept secret anymore!" Discover Opal: https://workwithopal.com/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and George Huff's journey to start Oval (2:00) The meaning and impact of business scale (4:06) Lessons learned from starting a software company (6:00) The importance and evolution of company culture (9:42) The relationship between company culture and brand (11:29) The non-linear path of company growth and the 'S Curve' (14:31) The hierarchy of company development and consistency in messaging (16:32) Overcoming stagnation and refining a company's vision (19:30) Making marketing impactful for large organizations (21:41) Unifying audiences: Employees and subscribers (24:07) The power of internal belief for successful external messaging…

Brand Voice Runway with Hersh Rephun

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From YouTube Ads to Youth in Business, with Benjamin Jones 22:54

2 years yang lalu22:54

22:54

In this episode, Hersh Rephun speaks with Benjamin Jones, the mind behind Titan Marketer and his project, Youth And Business. They discuss teaching business skills to kids, personal branding, and strategies for scaling businesses. They also delve into the challenges of Facebook advertising and Jones' unique approach to achieving significant growth. My chat with Ben Jones, Co-Founder of Titan Marketer, covers money-making from a couple of different perspectives: YouTube advertising - via his enormously successful firm Titan Marketer (with Co-Founder Marcus Svedin) - and Youth in Business, through which he helps kids get their start in business, upending the notion that you must follow the traditional trajectory of school and college segueing into financial world-building. More about Titan Marketer: http://titanmarketer.com/Linkedin Youth in Business: https://youthinbusiness.com/funnel/live-masterclass/go/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Benjamin Jones' philosophy of teaching kids business (1:09) Benjamin Jones and the origin story of Titan Marketer (5:13) Introduction to Benjamin Jones' project, Youth And Business (8:11) The changing world for kids and the importance of business skills (10:09) Benjamin Jones' perspective on college education and societal constructs (13:12) Discussion on personal branding and business growth (14:32) Scaling businesses with paid ads and understanding lifetime value (16:45) The strategy behind achieving 100k in 100 days with Titan Marketer (19:08) Reinvestment strategy for business growth and challenges of Facebook advertising (22:20) The primary marketing strategy of Titan Marketer and concluding remarks…

Brand Voice Runway with Hersh Rephun

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This Goes to 11: Sean Mullens is Causing a Pickle Riot! 54:01

2 years yang lalu54:01

54:01

In this episode, Hersh Rephun chats with Sean Mullens about his disruptive marketing approach and his new venture, Pickle Riot. They delve into the history of Pickleball, its post-pandemic appeal, and how it bridges age and cultural gaps. Sean shares about his career shift, the creation of Pickle Riot, and how AI impacts the creative industry. They discuss Pickle Riot's future goals, expansion, and marketing strategies. If all you want is a little peace and quiet, tune out now, because my guest on BRAND VOICE RUNWAY is Sean Mullens, Founder and President of Pickle Riot, which aims to be the leading apparel brand in the emerging - and noisy - world of pickleball. I've know Sean for a couple decades —he's an imaginative force who lives and breathes design, storytelling, fashion, and brand-building. With a solid foundation from the Art Center College of Design, Sean has delved into the creative realm for more than a quarter-century. His journey has left an imprint on global brands like VW, HP, ESPN, LEVI'S, and Nike. Sean's creative pursuits don't just stop at design. He's also a skilled filmmaker and writer, spinning tales that pull heartstrings and ignite minds. His work has garnered prestigious awards like Cannes Gold Lions, Clios, D&AD pencils and he even earned an Emmy nomination. Notably, his creations have found a home at the Museum of Modern Art. Beyond the creative canvas, Sean's interests extend to the pickleball court—he swapped his tennis racket for that pursuit. And now, he's joining me on BVR as the mastermind behind Pickle Riot, an outlaw apparel brand made for stylish rebels and mischief makers in the ever-growing world of pickleball. From design and fashion to storytelling and entrepreneurship, Sean has always thrived on pushing boundaries and turning concepts into reality. His ambitions with Pickle Riot will likely lead him into those boundless courts once more. Have a Riot: https://pklriot.com/ Find Sean: http://www.seanmullens.com/new-gallery If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Sean Mullens and his disruptive marketing approach (5:39) Introduction to Pickleball: Rules, History, and Evolution (10:59) Post-Pandemic Appeal and Cultural Impact of Pickleball (23:15) Age and Cultural Gaps: Impact on Interests and Lifestyle (27:20) Introduction to the Concept of Pickle Riot and Sean's Career Shift (32:10) Brand Development and Storytelling: The Creation of Pickle Riot (35:58) Role of AI in Creative Industry: Opportunities and Threats (44:44) Aspirations, Goals, and Marketing Strategies for Pickle Riot (52:11) Expansion of Pickle Riot's Product Line and Where to Find Them (53:20) Closing Remarks, Sean Mullens' Work Ethic, and Hersh Rephun's Call to Action…

Brand Voice Runway with Hersh Rephun

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Stephen Dobos: The Infinite Business of Continuous Improvement 38:01

2 years yang lalu38:01

38:01

In this episode, Hersh Rephun chats with Stephen Dobos about the Silva Method. They delve into brand impact, the role of intuition in business, and creating real value for people. They discuss the importance of both in-person and online events, word-of-mouth marketing, and brain balance for performance. Stephen also shares his plans for expanding the Silva Method in Canada and creating a personal development retreat. I've just returned from Toronto, where I attended (and graduated from) the Silva Method 4-Day Immersion led by Stephen Dobos, my guest on this episode of BRAND VOICE RUNWAY. This interview was recorded before we met in person, and before I took the course. What's changed? A lot. My outlook, my insight, my friendships, and my relationship with my purpose and career. Oh, and my approach to meditation. In Stephen's own words: "We teach people a scientific system to develop consistent, reliable intuition and to use that intuition to solve every challenges from getting a job to finding a partner or improving conditions at work. The live event is a profound lasting transformational experience for may people who bathe in the aura of their new resistance-free existence. People, money, jobs, sales are drawn into their personal experience after months or even years of gridlock. The course untangles the cords binding them to gridlock and they experience flow and ease in their lives." In my own words, I'd add that Stephen's presence and humor lead to an experience that is both light and fun, while being transformative and of unlimited depth. Find Stephen: www.Silvamethod.ca www.Silvamethodacademy.com If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Stephen Dobos and the Silva Method (2:27) The Impact and Reach of Brands discussion (6:30) The Role of Intuition in Business (11:57) Creating Real Value for People with the Silva Method (15:20) The Value of In-Person and Online Events in the Silva Method (19:50) Word-of-Mouth Marketing and Brand Communication (26:55) Balancing Brain Activities for Performance (31:01) Overcoming Negative Thoughts and Tapping into Intuition (32:43) Expansion Plans for the Silva Method in Canada (34:33) Creating a Retreat for Personal Development and Intuition Connection (37:39) Conclusion and Call to Action for Listeners…

Brand Voice Runway with Hersh Rephun

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Kute Blackson and The Magic of Surrender 31:22

2 years yang lalu31:22

31:22

Hersh Rephun delves into Kute Blackson's life journey, from his early years to establishing a TV show and discovering his purpose in India. The conversation uncovers Hersh's doubts about motivational speakers, Kute's appreciation for his journey, and the significance of branding, trust, and integrity in constructing his brand. Additionally, they discuss the strategic role books play in Kute's brand. Kute Blackson is a good listener, and by that I mean that he listens to his inner voice, even when it pisses him off. Kute is a transformational teacher, speaker, visionary, guide and national best-selling author of You.Are.The.One. and The Magic of Surrender. I believe compelling coaches in life and business come down to the right fit for the client, and that's based on the genuineness of two things: -Their personality -Their story Kute's genuine sense of purpose is embedded in his singular story... have a listen! Find Kute: www.kuteblackson.com If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ More about Kute: From the countless events he organizes around the world to outside events including A-Fest, YPO (Young Presidents’ Organization), and EO (Entrepreneurs’ Organization), Kute is a compelling and beloved presence. He is a member of the Transformational Leadership Council, a select group of one hundred of the world’s foremost authorities in the personal development industry. Winner of the 2019 Unity New Thought Walden Award, Blackson is widely considered a next generation leader in the field of personal development. His mission is simple: To awaken and inspire people across the planet to access inner freedom, live authentically and fulfill their true life’s purpose. (0:00) Introduction to guest Kute Blackson and host Hersh Rephun (1:42) Kute Blackson's journey: Early life and move to America (10:41) Kute's struggles and learning experiences in launching a TV show (14:00) Kute's transformative journey in India and discovery of his true purpose (16:59) Hersh's skepticism towards motivational speakers and coaches (21:14) Kute's gratitude for his path and the importance of branding and marketing (25:11) The role of integrity and trust in building Kute's brand (28:49) The essence and mission of Kute's brand (30:26) The role of books in Kute's brand and strategy (31:00) End of episode and call to action…

Brand Voice Runway with Hersh Rephun

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A Word with the Wizard: The Art of Being Steve D. Sims 33:56

2 years yang lalu33:56

33:56

In this episode, Hersh Rephun chats with Steve D. Sims about understanding client needs, the evolution of his brand, and the importance of authenticity in business. They also discuss transitioning from financial goals to personal ones, maintaining high standards, misconceptions about success, and effective time management. Forbes and Entrepreneur call him "the real life Wizard of Oz," and for good reason: Steve is a leading practitioner of the Art of Making Things Happen (also the name of his popular podcast). He leads (with son Henry) a community of disrupters via Sims Distillery, schools those who want to learn on how to ask a question based on the answer you want to receive. He's got testimonials from the likes of Sir Elton John, he's closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade his guests, and you can let your imagination run wild from there – chances are Steve will top it! He's a best selling Author with "BLUEFISHING - the art of making things happen” & “Go For Stupid – The Art of Achieving Ridiculous Goals”, sought-after coach, Top rated speaker after keynoting at a variety of networks, groups and associations as well as the Pentagon and Harvard – twice! I'm currently reading "Go For Stupid," and loving it... join me as we get down to business! Find Steve: https://www.stevedsims.com/simsdistillery/ https://www.stevedsims.com/podcast/ https://www.stevedsims.com/book/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction of Steve D. Sims (2:14) Understanding client needs and going beyond their expectations (7:01) Evolution of Steve D. Sims' brand and image (14:03) Importance of authenticity in business and branding (17:00) Transition of brands from financial growth to personal and meaningful goals (22:02) Discussion on self-esteem and maintaining high standards in business (24:49) Misconception about successful people and managing your strengths (29:25) Effective time management and dangers of micromanagement (33:07) Final thoughts from Steve D. Sims and wrap-up by Hersh Rephun…

Brand Voice Runway with Hersh Rephun

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Sales Maven Nikki Rausch on Selling Without the Sleaze 24:34

2 years yang lalu24:34

24:34

In this episode, Hersh Rephun chats with Nikki Rausch about her business journey, the growth of Sales Maven, and her unique sales philosophy. They discuss Nikki's Strive 5 list technique, the importance of rapport in sales, and how to increase the lifetime value of clients. They also delve into the challenges of digital age communication and the role of authenticity in personal branding. Lastly, Nikki shares her future goals, including building her group coaching program. Sales Maven, the hugely successful sales training brand created by Nikki Rausch, indicates a level of expertise that goes way beyond 'making the deal.' It is a philosophy rooted in the knowledge that it takes two to tango, and that skill, attitude, and approach culminate in a wonderful experience for all involved. In business since 2013, Nikki tells me that for all the success, "Honestly, it's been the impact I've seen the training have on small businesses" that matters most. The firm provides sales coaching and training for entrepreneurs, small business owners and their teams, serving them through engaged membership, courses and one on one coaching. If you want to conquer your sales fear and unleash your potential for business success, find Nikki here: https://yoursalesmaven.com/ https://yoursalesmaven.com/society/ - listeners to this podcast receive a code to receive their first month for $47. If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Nikki Rausch's initial business journey (1:43) Discussion on the stigma around sales and Nikki's philosophy (5:09) Growth of Sales Maven and importance of personality in sales (10:07) Nikki's Strive 5 list technique and importance of rapport in sales (14:13) Successful models and methods of Sales Maven (14:22) Increasing the lifetime value of clients and interconnected coaching model (17:49) Challenges of personalized communication in the digital age (20:14) Importance of podcast guesting and authenticity in personal branding (23:08) Nikki's future goals: Building her group coaching program…

Brand Voice Runway with Hersh Rephun

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Larry Mercado_ A $100M Success Story Goes Back to School & Goes BOLD 40:14

2 years yang lalu40:14

40:14

In this episode, Hersh Rephun chats with entrepreneur Larry Mercado. They discuss the rise of Mercom, its evolution, and Mercado's transition to the cannabis industry with Bold Biologics. They also touch on expansion strategies, the inception of global digital marketing company Napkin, and lessons learned from business failures. "You have to sort of stop and smell the roses. And then look at the landscape around you. You, you've been moving and you've been looking down at the ground the whole time, right? You need to stop and ask, "Where am I at? How do I adjust? How do I pivot? What do I need to do next?" Serial & Social Entrepreneur, Coach & Mentor Larry Mercado is ALWAYS doing something, and he's always doing something next. Presently, he's taking CBD company Bold Biologix to Ecuador, but before we go there, we have to cover Mercom, which he built into a $100M+ IT firm with his sister and exited, his involvement in Napkin, Lysi, and his role as CEO & Founder of DEI.Fund, dedicated to the creation of generational equity in underserved communities by investing in diverse investment fund managers and early and growth stage businesses. As you can imagine, listener, there's lots to glean from a chat with Larry, who was so gracious with his time and whose deep perspective I share with you here! "Trust but verify…the best way to help young entrepreneurs is to challenge them. No business plan is perfect and we have to assume multiple pivots will happen." Find Larry Mercado: https://www.linkedin.com/in/larrymercado123/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Brand Voice Runway and Larry Mercado (2:41) The inception and struggles of Mercom (6:22) Growth and evolution of Mercom: Hiring a CFO and Larry's return to business school (11:54) Transition from Mercom to Bold Biologics: Entering the cannabis industry (14:48) Challenges and strategies in the cannabis industry: Understanding the product and marketing (22:49) Expansion strategies for Bold Biologics: International markets and U.S. wholesale (27:21) Introduction to Napkin: A global digital marketing company (30:08) Lessons learned from business failures: Financial understanding and succession planning (35:20) Key takeaways from Larry Mercado's entrepreneurial journey and future plans (40:07) Closing remarks by Hersh Rephun…

Brand Voice Runway with Hersh Rephun

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Winning on Every Level with Carolyn Wilman 47:20

2 years yang lalu47:20

47:20

In this episode, Hersh Rephun chats with Carolyn Wilman, the Contest Queen. They delve into the inception of Contest Queen and Idea Majesty, Carolyn's work with Helene Hadsell, and her third business, Words for Winning. They discuss sweepstakes misconceptions and growth strategies for Contest Queen, examine the future of Words for Winning, and explore the role of motivational books in Carolyn's business ventures. Carolyn Wilman is a busy author, editor, and consultant who is known as the Contest Queen, specifically teaching people how to win sweepstakes. She also works with companies to create and execute viral winning giveaway promotions (under her Idea Majesty banner), and she trains others how to have a winning mindset in life, as she republishes out-of-print books. Carolyn already has published all of Helene Hadsell's books and this fall she will have Tag Powell's published. Her new Words For Winning website will be launched imminently. In our sprawling conversation, we touch on the challenges of overseeing three businesses - under the similar-yet-distinct brands she has cultivated around her success as a "Sweeper." Discover more: https://www.ideamajesty.com/ Help yourself to a free Sweepstakes Starter Kit if you subscribe to Carolyn's newsletter: https://dl.bookfunnel.com/qvwqwysef6 She has written: 2 editions of You Can't Win If You Don't Enter and How To Win Cash, Cars, Trips & More! Her new book, Prizes, Prizes, Everywhere! will be published before December 31st of this year. If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Carolyn Wilman, the Contest Queen (1:39) The inception of Contest Queen and Idea Majesty (4:01) Carolyn's relationship with Helene Hadsell and republishing her books (8:19) Introduction to Carolyn's third business, Words for Winning (14:24) Discussion on the misconceptions about sweepstakes and the lingo of enthusiasts (24:26) Sponsor Message (25:47) Strategies to accelerate the growth of Contest Queen (31:52) Potential growth for "Words for Winning" and the future of "Contest Queen" (34:24) The importance of scalability for business growth and success (40:26) Carolyn's introduction to motivational books and their influence on her business ventures (44:58) Carolyn's brand resolution for the completion of her five projects…

Brand Voice Runway with Hersh Rephun

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Ross Youngs Has the Molecular Cancer Moonshot. Now He Just Needs the Sound Bite. 33:25

2 years yang lalu33:25

33:25

In this episode, Hersh Rephun chats with Ross Youngs, BioSorsha's founder and CEO, about the challenge of communicating complex scientific concepts and branding. They discuss the role of AI chatbots, ARPA-H funding, and addressing urgent issues like climate change. Ross shares insights on capturing attention, dealing with external forces in science and Hollywood, and the importance of perseverance in business. The next-figure for Ross Youngs, Founder and CEO of Biosortia, is not in dollars. In fact, 5 figures is plenty: specifically, the 14,000 diseases that have no cures or treatments. But he is getting at the hidden molecules of life, developing the tools to solve problem after problem. Ross has spent 30 years inventing products, technologies, and processes for a variety of industries, and holds over 75 patents worldwide. He is driven to innovate by a focus on what is better, faster, and less expensive. Ross’ recent major innovations include an R&D 100 Award for collaboration on biopolymer technologies. In 2009, Biosortia was awarded a $6 million ARPA-E (U.S. Dept. of Energy R&D) grant for its algal harvesting technology, which helped lead to the development of Biosortia’s drug discovery platform. In 1998, Ross was awarded the Ernst & Young Ohio Entrepreneur of the Year award. Additionally, the U.S. Small Business Administration honored him as their national “Business Person of the Year" in a presentation made by Vice President Al Gore. But there's ONE thing he needs in order to upend decades of settled science in favor of creating new drugs to combat cancer, CNS, inflammation, and infectious disease: a sound bite. Find Ross: https://biosortia.com/ https://www.linkedin.com/in/rossyoungs/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Hersh Rephun and guest Ross Youngs, founder and CEO of BioSorsha (4:25) The challenge of communicating complex scientific concepts and branding for BioSorsha (9:50) The innovator's dilemma in introducing revolutionary concepts (12:03) Utilizing AI chatbots and ARPA-H funding for innovative health research (17:04) Addressing urgent issues like climate change and the strategy for focusing on researchers (20:14) Capturing attention with a short pitch and understanding the dynamic of support (23:22) The evolution and application of AI in understanding Biosortia (27:09) External validation and dealing with external forces in both science and Hollywood industries (30:26) The role of personality and perseverance in being fundable and succeeding in business (31:04) Final thoughts for business owners and entrepreneurs on navigating the ups and downs.…

Brand Voice Runway with Hersh Rephun

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The Brand Voice of Reason & Safe Money: Kris Miller 15:21

2 years yang lalu15:21

15:21

In this episode, Hersh Rephun chats with Kris Miller, delving into her approach to wealth management and branding. They discuss the concept of "safe money", changes in the financial system, and the importance of financial education. Kris also shares her unique financial fitness strategy and offers listeners access to free strategy sessions. I'm gonna lead this off with two words: Safe Money. It's what my guest has specialized in for 30 years, and in all that time not one of her clients has ever lost money. You read me right: Kris Miller (Legacy Wealth Strategist and Host of Money 911) is the still, small voice in a sea of Wall Street apparatchiks, shouting, "You can stay afloat, if you choose your vessel wisely!" This is a brief but potent interview, and part of our BRAND VOICE RUNWAY podcast launch. It's just a taste of the guidance Kris has provided to over 6,000 clients and counting. And we're very fortunate to have her on the show today! Find Kris: https://www.linkedin.com/in/krismiller-legacywealth/ https://healthymoneyhappylife.com/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction: Hersh's philosophy on branding and guest Kris Miller (1:49) Kris Miller's approach to wealth management and branding challenges (3:38) Concept of "safe money" and its importance (7:26) Discussion on the changing money system and financial education (9:45) Kris's unique financial fitness strategy (11:51) Access to Kris's free financial strategy sessions (13:38) "Brand Man": Kris's special offer for Hersh (14:08) Kris's final advice for listeners and closing remarks by Hersh Rephun…

Brand Voice Runway with Hersh Rephun

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From Broke & Stuck to 7 Figures+ with Chris Felton 25:36

2 years yang lalu25:36

25:36

In this episode, Hersh Rephun chats with Chris Felton about his journey, his book "Think and Grow You", and his vision of reaching 10 million people. They discuss commitment, overcoming fear, self-sabotage, brand voice, and the link between personal growth and helping others. When I asked Chris Felton what his business is, his answer was simple: "Stuck." I immediately understood and appreciated his work, having been stuck many times over my several decades. And in my own work, I help business overcome "Plateau Fever" (trying to get your brand to the next level), so this was complementary territory for us. A Financial Services entrepreneur for the last 24 years, Chris is an author and speaker who recently released his new book Think & Grow You, How to get out of your own way and level up your life. Through the book and a new online course, Chris exercises his passion for helping people get unstuck and get on the path to the life they deserve. Find Chris: https://chrisfelton.me/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Brand Voice Runway and Chris Felton (1:43) Chris Felton's journey and the book "Think and Grow You" (4:57) The importance of commitment and strategies for getting unstuck (10:37) Identifying self-sabotaging behaviors and implementing new thinking in business (14:41) Working as a couple in business and overcoming fear (16:07) The role of brand voice and creating a bond with customers (19:17) The connection between personal growth and helping others (20:01) Chris Felton's vision of reaching out to 10,000,000 people (23:24) Staying connected with the audience through various platforms (25:15) Sponsor message and closing…

Brand Voice Runway with Hersh Rephun

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Selling the Truth in Multiple Dimensions with George King 44:13

2 years yang lalu44:13

44:13

In this episode, Hersh Rephun chats with George King about the intersection of finance and technology in branding, the importance of authentic value, and the role of personal branding. They delve into the future of AI in business, stakeholder management, and reimagining brand strategy. George King has developed a personal brand that unites finance and technology in pursuit of "the educational sale," based on full disclosure. George is an experienced executive & advisor in organizational strategy / significant projects, and a Professor in the University of New Haven college of business. Mr. King is Vice Chairman & Chief Investment Officer of Fiducia Investors, LLC (NSG family office subsidiary). Mr. King is Vice Chair of IP FAMBA, Inc. (SportsTech); Executive Chair & Founder of Infrastructure Group, Inc. (global finance, technology & public service company); George's capital markets experience includes 325+ capital closings of $20+ billion; advisory closings of $8+ billion; and executing two highly successful IPO's. George co-founded in 2015 a SEC regulated fund (FinTech investments). George's board positions include Chairman, Vice Chairman, Member, and Audit Committee Chair and member in four countries in North America and Europe. Since 2004, Mr. King has been a professor at Pompea College of Business of University of New Haven (West Haven, CT). George said this after our chat: "To me, the concept of 'personal branding as a foundation to long term success in business' is one of the key ideas. I think our conversation explains that in both concept and specific execution ideas that everyone globally can draw value from for their individual situations / their own success. More on George King: https://www.linkedin.com/in/georgeking/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Overview of George King's Professional Background (5:46) The Interplay of Finance and Technology in Branding (9:38) The Importance of Authentic Value and Educational Sales Approach (15:59) Role of Personal Branding in Larger Brand Identities (18:35) Maintaining Brand Equilibrium in Volatile Situations (20:49) Transparency in AI Usage and Branding (27:24) Future of Human and AI Interactions in Business (31:12) Brand as a Tool for Value Creation and Consistent Content Strategy (34:01) Evolution to Stakeholder Management and Role of ESG in Branding (38:15) Strategic Role of Brand in Business and Reimagining Brand Strategy (43:49) Conclusion and Final Thoughts…

Brand Voice Runway with Hersh Rephun

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7-Figure Mom Amanda Wittenborn Weathers Storms & Rainbows by Getting Creative 20:53

2 years yang lalu20:53

20:53

In this episode, Hersh Rephun chats with Amanda Wittenborn, founder of Amanda Creation. They discuss her transition from digital to physical products, managing a team, financial evolution, and the impact of COVID-19 on her business. Amanda also shares her future prospects and advice for entrepreneurs. Stay-at-home Mom Amanda Wittenborn Built a 7-figure Business While her Babies were Napping. That was the original title for this episode, and it's true. Amanda has a really interesting and relatable story, especially for moms just starting out who want to make a little extra income for their families. It's inspiring to see someone who did it, who is just a "regular mom" because it shows them they can do it, too. In sitting down with her for this conversation, however, what struck me was her creativity. Naturally, her designs are at the heart of Amanda Creation, a female-owned 7 figure ecommerce business (too rare in itself). But it's the way she uses her imagination to navigate challenges and grow her company that truly conveys Amanda's personal brand. Find Amanda Wittenborn: https://amandacreation.com/ https://www.facebook.com/AmandaCreation/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Mini Interviews (2:33) Amanda Wittenborn, Founder of Amanda Creation: The Journey (6:55) Transition from Digital to Physical Products (10:32) Team Management and Workload Distribution at Amanda Creation (12:11) Financial Struggles and Evolution of Amanda Creation (14:28) Decision-Making and Impact of COVID-19 on Amanda Creation (16:59) Adapting the Business during Pandemic and Launch of 'Change of Plans' Postcard (18:00) Postcards for Teachers and Goal to Reach a Million Kids (18:37) Current Business Excitement and Future Prospects (19:10) Amanda's Advice to Entrepreneurs (20:32) Closing Remarks and Call for Reviews…

Brand Voice Runway with Hersh Rephun

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Changing Your Message AND Your Strategy with Dr. Barrett Matthews 8:30

2 years yang lalu8:30

8:30

In this episode, Hersh Rephun chats with Dr. Barrett Matthews of Media Boss Pro about his major messaging challenges and the 'next figure' concept. They discuss the importance of core values in messaging, Barrett's role as World Civility Ambassador, the role of kindness in brand building, and the value of long-term business relationships. Dr. Barrett Matthews cuts to the chase. His focus is the power of media and how to use to attract the clientele you are after. Sounds simple, right? Well, after much trial, error, lessons, and success, Barrett has cherry-picked and honed a methodology that's about placing your brand everywhere it needs to be, at once, for maximum effect. In this mini launch episode, Barrett is my gracious guest, chatting about message, impact, and his kindness initiatives. Find Barrett: https://www.linkedin.com/in/barrettlmatthews/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and special guest Dr. Barrett Matthews of Media Boss Pro (1:44) Major messaging challenges faced by Barrett Matthews (2:46) Mindset shift in messaging and the concept of 'next figure' (4:24) Importance of core values in messaging (5:01) Barrett Matthews' role as World Civility Ambassador and future initiatives (6:46) Role of kindness in brand building (7:57) The value of long-term relationships in business (8:06) Conclusion, review, and subscribe reminder…

Brand Voice Runway with Hersh Rephun

1
Yasir Hashmi: The world's youngest venture capitalist wants you to succeed on purpose 16:43

2 years yang lalu16:43

16:43

In this episode, Hersh Rephun welcomes entrepreneur Yasir Hashmi. They discuss Yasir's entrepreneurial journey, his approach to resource utilization, the power of media leveraging, and his unconventional book selling tactics. Yasir also shares his insights on the importance of commitment, purpose, and reading good books. The fact that Yasir Hashmi's new book, Lessons from a Millionaire, is organized not into chapters but into paragraphs is indicative of the way his 20-something mind works: be focused, and get to the point! The world's youngest venture capitalist and youngest investment banker, Yasir is full of ideas, enthusiasm, and surprises (his published works include A Brief History of Ancient and Medieval India). He considers crossing $10M+ in valuation as a major turning point in his business, and he dedicates much of his time to sharing insights and helping others discover and fulfill their purpose. Yasir and I sat down for a refreshing chat about a wide range of topics, from global ("sense of purpose") to granular ("email campaigns"), and this initial mini-episode should whet your appetite for more Yasir! Find Yasir Hashmi: https://www.yasirhashmi.com/ https://www.yasirhashmi.com/book If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Brand Voice Runway and Guest Yasir Hashmi (1:56) Yasir Hashmi's journey as a lifelong entrepreneur (4:54) Importance of commitment and purpose in life: Insights from Yasir Hashmi (10:17) Yasir Hashmi's strategies for resource utilization and leverage (12:04) Power of media leveraging and word-of-mouth marketing: Yasir Hashmi's perspective (13:47) Yasir Hashmi's book writing journey and his unconventional approach to selling (16:13) Importance of reading good books: A discussion with Yasir Hashmi (16:22) Episode wrap-up and call to action by Hersh Rephun…

Brand Voice Runway with Hersh Rephun

1
What's EBIDTA Spelled Forwards? ELUMYNT (Welcome William Harris to BVR!) 12:26

2 years yang lalu12:26

12:26

In this episode, Hersh Rephun chats with William Harris, founder of Element Growth Agency. They discuss the challenges of maintaining a unique brand message, the evolution of a company's voice with revenue growth, and how to incorporate humor into brand messaging. To help us kick off BRAND VOICE RUNWAY, I sat down with special guest William Harris, Founder & CEO, ELUMYNT, an ecommerce growth agency focused on PROFIT instead of ROAS that AdWeek ranked as the 12th fastest-growing agency in the world. He's helped 13 companies get acquired, including one that sold to GoDaddy and one that fetched nearly $800M, so he definitely understands "brand voice." William helps ecommerce and SaaS businesses accelerate their revenue and user growth using modern, intelligent strategies. He's a regular contributor to many large publications including Entrepreneur, Fast Company, and you can find him at: https://www.elumynt.com/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to the episode with Hersh Rephun and William Harris (1:46) Introduction of guest William Harris, founder of Element Growth Agency (2:03) Greatest messaging challenge faced by Element Growth Agency (4:12) Maintaining a unique message and brand identity (6:34) The evolution of a company's voice with increasing revenue (7:58) Cutting through the noise when starting a brand (9:06) Incorporating humor and fun in brand messaging (11:59) Closing remarks and appreciation for guest William Harris…

Brand Voice Runway with Hersh Rephun

1
Appit Ventures' Amanda Moriuchi Reconnects Tech to Humans 29:36

2 years yang lalu29:36

29:36

In this episode, Hersh Rephun chats with Amanda Moriuchi, CEO of Appet Ventures, about the human element in tech and entrepreneurship. They discuss the future of Appet Ventures, the impact of privacy laws on app development, and the shift from Facebook to owned technologies. They also explore the challenges of email for audience engagement, the role of AI in brand trust, and the need for authorship disclosure in AI content creation. Sometimes, it seems to me that execs are hired, while entrepreneurs are "called." Both gigs can come with risk, and be incredibly rewarding, but when one feels called to a venture, they may have to dig a little deeper. That's exactly what Amanda Moriuchi did in 2019, when she was moved to cash out everything she'd accumulated after nearly two decades of experience working with premier startups, Fortune 500 companies, government agencies, and nonprofits to acquire Appit Ventures. It was a huge gamble on tech, and held the future of her family, including husband Aaron, a firefighter, and their children. And this was without forewarning of a lil thing called the pandemic lurking around the corner. Four years later, Amanda is the driving force behind one of the most successful female-owned tech development firms in the world. She wears her passion for helping clients access and apply the breakthrough benefits of technology on her sleeve.‍ ‍To Amanda, if technology is the question, AppIt is the answer. Find Amanda Moriuchi: https://www.linkedin.com/in/amanda-moriuchi/ https://appitventures.com/ ‍Amanda believes that as CEO, her own leadership style is a direct reflection of her family, both in the way she was raised and in the way she and Aaron are raising their own children. “I’m the mom that is always engaging with my kids and their friends at their level,” she says. “Playing in the pool, jumping on the trampoline, or just kneeling down so we can actually converse face to face makes a big difference. Not just for them, but for me as well. It’s amazing what you learn about life and about yourself when you meet people where they are.” If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and guest Amanda Moriuchi, CEO of Appet Ventures (2:33) The importance of humanity in technology and entrepreneurship (8:29) Amanda Moriuchi's future goals with Appet Ventures and the challenges in technology (11:39) Current climate in the app development world and impact of privacy laws (14:35) Maintaining customer connection and the growing importance of app development (17:05) The shift away from platforms like Facebook for content delivery and business benefits of owned technologies (20:24) Challenges of email for content delivery and audience engagement (22:54) Potential and limitations of AI in audience engagement and brand trust (26:14) The importance of authorship disclosure and stance on AI in content creation (29:14) Closing remarks and podcast outro…

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