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How to build a content engine for Dark Social - with Chris Walker
Manage episode 423581943 series 3579554
Konten disediakan oleh Erik Jacobson and Erik Jacobson from Hatch. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Erik Jacobson and Erik Jacobson from Hatch atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Chris Walker (CEO @ Passetto and Chairman @ Refine Labs) and Erik Jacobson (CEO @ Hatch) share the playbook on how to build a content engine for Dark Social in 2024.
Here's what we covered:
- Chris’s content background
- Why organic social content is the #1 driver for effective marketing today
- How Dark Social works to build trust
- The content engine playbook
- Why a recurring live event is ideal
- How to get better at producing quality content
- Running an efficient content production process
- AI use cases in the content process
- How to pitch this strategy to your leadership team
- Creating your own podcast vs. podcast guesting
- Strategies to grow a podcast
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Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.
To learn more, go to www.hatch.fm.
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