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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Academy Award Theater
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Manage series 67218
Konten disediakan oleh Dennis Humphrey and Old Time Radio DVD. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dennis Humphrey and Old Time Radio DVD atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Academy Award Theater, Using Famous stars of the day,the show used Players who had either won or been nominated for an Academy Award for their scripts, including such Stars as Bette Davis, Randolph Scott, Cary Grant and the list goes on. Relive some of the greatest performances in Movie history on the Academy Award Theater.
…
continue reading
158 episode
Tandai semua (belum/sudah) diputar ...
Manage series 67218
Konten disediakan oleh Dennis Humphrey and Old Time Radio DVD. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Dennis Humphrey and Old Time Radio DVD atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Academy Award Theater, Using Famous stars of the day,the show used Players who had either won or been nominated for an Academy Award for their scripts, including such Stars as Bette Davis, Randolph Scott, Cary Grant and the list goes on. Relive some of the greatest performances in Movie history on the Academy Award Theater.
…
continue reading
158 episode
Semua episode
×The Informer
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Academy Award Theater
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1 My Sister Eileen Starring Rosiland Russell and Janet Blair 29:40
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My Sister Eileen Starring Rosiland Russell and Janet Blair
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Academy Award Theater
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1 The Great McGinty Starring Brian Donlevy 32:30
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The Great McGinty Starring Brian Donlevy
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Academy Award Theater
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Stagecoach Starring Randolph Scott
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Academy Award Theater
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1 If I Were King starring Ronald Colman 28:34
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If I Were King Ronald Colman
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Academy Award Theater
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Snow White And TheSeven Dwarves
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Academy Award Theater
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The Life Of Louis Pasteur
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Academy Award Theater
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1 Jezebel Starring Bette Davis And Ann Revere 32:11
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Jezebel Starring Bette Davis And Ann Revere
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Academy Award Theater
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The Maltese Falcone
Front Page
A Star Is Born
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Academy Award Theater
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The Pride Of The Marines
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Academy Award Theater
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Ruggles Of Red Gap
Arise My Love
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Academy Award Theater
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