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Know which podcast episode has most audience potential
Manage episode 381134066 series 3519336
Konten disediakan oleh JCO Media | Justin Hitt. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh JCO Media | Justin Hitt atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.
It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.
To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/
#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics
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It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.
To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/
#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics
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