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310 Repetition Repetition Repetition
Manage episode 237096611 series 2518900
Is advertising advertising advertising all about repetition repetition repetition? This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages. He’ll explain how many times you are meant to see or hear an ad in a given week, and why some campaigns seem to bombard you more than others. He’ll also explain how the creative content is what helps some ads run successfully for years, and causes others to wear out their welcome almost immediately.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-03-09.mp370 episode
Manage episode 237096611 series 2518900
Is advertising advertising advertising all about repetition repetition repetition? This week, Terry O’Reilly examines the role ‘frequency’ plays in ad messages. He’ll explain how many times you are meant to see or hear an ad in a given week, and why some campaigns seem to bombard you more than others. He’ll also explain how the creative content is what helps some ads run successfully for years, and causes others to wear out their welcome almost immediately.
http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-03-09.mp370 episode
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