How 200+ Agencies Invest in Their Own Marketing w/ Pete Caputa & Karl Sakas

Agency Life

What got you here won’t get you there.
You’ve probably heard that phrase before. And it probably couldn’t feel more applicable than it does right now as we round out 2023.
So, the question is: Are you going to keep doing more of the same? Or do something different in 2024?
If you’re in that latter camp, then you’re going to get some encouragement (and hopefully some useful ideas to implement) from today’s guests, Pete Caputa and Karl Sakas.
You probably already know, but in case you don’t:
Pete is the CEO of Databox, a business analytics platform that helps agencies provide transparent performance management to their clients.
Karl is an author, speaker, consultant and the founder of Sakas & Company, a consulting firm helping agency owners work less and earn more.
Their two organizations recently teamed up to survey over 200 agencies about their own marketing efforts.
The survey continues to collect new responses even up to the time of this recording, and the insights have been published (ungated, I might add) in their new report, How High Performing Agencies Market Themselves.
As we unpack this new report with Pete & Karl, you’ll hear:

• Why most agencies would fire the agency if they had themselves as a client
  
• How much agencies are investing in their own marketing today
  
• What channels your peers are investing in (and which are yielding the highest ROI)
  
• Pete and Karl’s advice for you to change the status quo in 2024 (remember what got you here won’t get you there)

Resources mentioned in today’s conversation:

• Read the full report How High Performing Agencies Market Themselves
  
• Get your copy of The State of Agency Operations Report (2023)
  
  
• Register for the upcoming webinar Lead to Loyalty: How to Optimize Your Client Lifecycle with HubSpot & Teamwork.com
  
  
• Connect with Pete on LinkedIn
  
  
• Connect with Karl on LinkedIn
  
  
• Get a copy of Karl's book Work Less, Earn More
  
  
• Join the (free) Databox Benchmark Groups

Have a question about today's topic? Text it to us here!

Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.