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Mark McDermott of Amplify: Creativity, Culture, and Tech in the Agency World
Manage episode 439032765 series 3594050
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Mark McDermott, partner at Amplify, reflects on his path into the creative agency world and emphasizes the role of creativity and culture in shaping how audiences perceive brands. He talks about the challenges of launching a new agency in an unfamiliar market and the importance of taking a diverse approach to business development.
Mark also explores the influence of technology on the industry, stressing the need to use it authentically to enhance brand communication. Outside of his professional life, Mark is passionate about collecting records, hosting parties, and skiing.
Chapter
1. Mark McDermott of Amplify: Creativity, Culture, and Tech in the Agency World (00:00:00)
2. Transition to Launching a New Agency (00:06:21)
3. Business Development in a New Market (00:09:44)
4. Scaling and Working with Freelancers (00:16:58)
5. Starting an Agency and Internal Structure (00:19:11)
6. Standout Campaign: Bringing Play to Underserved Areas (00:27:18)
7. Impact of Technology on the Industry (00:32:21)
8. Using Technology Authentically to Add Value (00:36:33)
9. Mark McDermott's Passions Outside of Work (00:39:22)
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