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The Provider's Role in Medicare Marketing: An Evolving Concept
Manage episode 446352151 series 2772159
Jennifer Hatchett, Of Counsel, Hall Render Killian Heath & Lyman PC, and Jennifer McGowen, Senior Counsel, Health Plans and Networks, CHRISTUS Health, discuss considerations related to the provider’s role in Medicare Advantage marketing. They cover ways that providers can help their patients select a Medicare Advantage plan, CMS' guidance on “communication” versus “marketing” and what providers can and can’t do, and best practices for providers. Jennifer and Jennifer spoke about this topic at AHLA’s 2024 Health Plan Law and Compliance Institute in Chicago, IL.
To learn more about AHLA and the educational resources available to the health law community, visit americanhealthlaw.org.
516 episode
Manage episode 446352151 series 2772159
Jennifer Hatchett, Of Counsel, Hall Render Killian Heath & Lyman PC, and Jennifer McGowen, Senior Counsel, Health Plans and Networks, CHRISTUS Health, discuss considerations related to the provider’s role in Medicare Advantage marketing. They cover ways that providers can help their patients select a Medicare Advantage plan, CMS' guidance on “communication” versus “marketing” and what providers can and can’t do, and best practices for providers. Jennifer and Jennifer spoke about this topic at AHLA’s 2024 Health Plan Law and Compliance Institute in Chicago, IL.
To learn more about AHLA and the educational resources available to the health law community, visit americanhealthlaw.org.
516 episode
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