Outthink Your Competition: AI in Marketing Strategy

AI in Marketing: Unpacked

Have you ever found yourself overwhelmed with data and wondered how you could turn it into meaningful insights to outsmart your competition? Well, today's episode of 'AI in Marketing: Unpacked' is just for you. We’re diving deep into the revolutionary world of AI-enhanced strategic thinking.

Imagine having a thought partner that never tires, always has the latest insights, and helps you see gaps you never knew existed. This is what AI can bring to your marketing strategy, and here to guide us through this fascinating journey is Sunny Hunt.

Sunny is a seasoned marketing consultant who has helped B2B and B2C companies with strategic marketing solutions. Recently, she harnessed the power of AI to streamline data parsing and enhance strategic decision-making for the University of Arizona, saving 230 times the amount of time it would have taken manually.

In today's episode, Sunny will share how she uses AI as both an eager intern to handle heavy-lifting tasks and as a thought partner to sharpen her strategic thinking. She’ll walk us through real-world applications and provide actionable insights on harnessing AI to elevate your marketing strategy. So, buckle up, you’re about to discover the future of strategic marketing!

AI in Marketing: Unpacked host Mike Allton asked Sunny Hunt about:

✨ AI-Driven Insights: AI can streamline and enhance strategic decision-making by handling data-heavy tasks and identifying gaps in thinking.

✨Efficiency Boost: Leveraging AI can save significant time and resources, allowing marketers to focus on creativity and strategy.

✨Future of Marketing: The role of AI in marketing is evolving rapidly, offering new opportunities for smarter, more effective campaigns.

Learn more about Sunny Hunt

• Connect with Sunny Hunt on LinkedIn

Resources & Brands mentioned in this episode

• Hunt Interaction
• Convince & Convert
• Chris Penn
• Paul Roetzer
• The Artificial Intelligence Show
• Robert Rose
• The MarTech Show
• Agorapulse
• Alison.ai
• Andy Crestodina on Content Gap Analysis
• Microsoft Co-Pilot
• Chris Carr
• Ardath Albee
• Marketing and Analytics and Data Science Convention
• AI Marketing Primer: A Comprehensive Guide for Marketers
• Explore past episodes of the AI in Marketing: Unpacked podcast

SHOW TRANSCRIPT & NOTES: https://www.thesocialmediahat.com/blog/outthink-your-competition-ai-in-marketing-strategy/

Start your AI journey with the AI Marketing Primer.

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Produced and Hosted by Mike Allton, Strategic Marketing Leader in AI and Data-Driven Solutions, international keynote speaker & author at The Social Media Hat. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop. If you’re interested in helping marketers with AI in an upcoming episode, reach out to Mike.

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Music by Tokay.

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