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Data drives research, drives design, drives data
Manage episode 313777499 series 3286312
Konten disediakan oleh Andrew Freed & Jennifer Sukis, Andrew Freed, and Jennifer Sukis. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Andrew Freed & Jennifer Sukis, Andrew Freed, and Jennifer Sukis atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Keith Vertrees, Director of User Research with a background in data science, talks data driven design, the data skills designers need, the business skills data scientists need, why we should spend 90% of our time identifying the problem, how data and design should function together, and Jen has the Earth shattering realization that Andrew is a data scientist, not an AI scientist.
0:30 - Intro to user research
2:00 - What a user does vs what they want
6:20 - Being data driven
8:45 - Adapting user research for AI
11:25 - Data aware vs data informed vs data driven
18:00 - A real life example of user research saving the day
23:45 - Skills we need to support data projects
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