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British Haircare Brand ghd on How to Prepare for China's Largest Shopping Festival 11.11

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Manage episode 303945146 series 2286025
Konten disediakan oleh alicast by Alibaba Group and Alicast by Alibaba Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh alicast by Alibaba Group and Alicast by Alibaba Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this conversation, Alison Tudor-Ackroyd talks with Davin Leong, managing director for Asia Pacific at British hairstyling and appliance brand ghd, about China’s fast-growing hair care market and taking part in China’s largest shopping festival, 11.11. They dig into what brands need to do to make a successful 11.11 debut.

Other topics covered include how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.
Find more stories from Alibaba and around its ecosystem here: www.alizila.com

  continue reading

49 episode

Artwork
iconBagikan
 
Manage episode 303945146 series 2286025
Konten disediakan oleh alicast by Alibaba Group and Alicast by Alibaba Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh alicast by Alibaba Group and Alicast by Alibaba Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this conversation, Alison Tudor-Ackroyd talks with Davin Leong, managing director for Asia Pacific at British hairstyling and appliance brand ghd, about China’s fast-growing hair care market and taking part in China’s largest shopping festival, 11.11. They dig into what brands need to do to make a successful 11.11 debut.

Other topics covered include how and when to use Alibaba’s Hey Box to launch new products in the Chinese market.
Find more stories from Alibaba and around its ecosystem here: www.alizila.com

  continue reading

49 episode

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