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A Lifeline During Covid, China Now Core to German Brands' Growth Strategy
Manage episode 288033093 series 2286025
From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.
48 episode
Manage episode 288033093 series 2286025
From recent discussions with German brands Lauenstein and Beurer, Alibaba's Karl Wehner details how China - which offered a viable market during Covid lockdowns in their home and EU markets - has become core to the SMEs' future growth strategies.
48 episode
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