Dina Silver Pokedoff

Allies

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4y ago 1:03:49

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Dina Silver Pokedoff, APR is a driven and results-oriented senior brand and communications executive and an empowered female leader in the marketing and communications industry. Most recently, Dina was Director of Brand, Reputation and Influence at Saint-Gobain North America, one of the world’s largest building materials companies and manufacturers of innovative material solutions.

At Saint-Gobain she implemented strategic initiatives for internal and external communications, and was instrumental in developing the long-term strategy for external philanthropic partnerships, brand strategy and external relations activities including media relations, social media, website and reputation/crisis management. As a visionary, she forged a path forward for the marketing and communications team that was only established within the last 10 years and demonstrated the value that communications adds for a company whose roots date back to 1665.

For these efforts, Dina most recently was recognized with Ragan’s/PR Daily Top Women in Communications 2020 and PR News Top Women in PR 2018.

Prior to Saint-Gobain, Dina developed and executed metrics-driven, award-winning campaigns in a range of industries including manufacturing, higher education, healthcare, financial, insurance, telecommunications, not-for-profits and more.

Dina gives back to her profession as a member of the Public Relations Society of America and to the community as an active member of her synagogue, Beth Or. She also serves as a fundraiser for the Children’s Hospital of Philadelphia Cardiac Unit, and has supported fund raising efforts for the Pancreatic Cancer Network and local non-profit Run for Jenna.

Dina lives in Chalfont, Pennsylvania with her husband Mark and their two beautiful children Benjamin (12) and Ava (6). When not working she loves keeping fit by riding on her Peloton bike, as well as running, performing in musicals with the Temple Sinai Players, enjoying Broadway, and reading.

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Music courtesy of Dan Rodriguez:
"The Allies Theme" by Dan Rodriguez

27 episode