Master Video Strategy for Amazon Listings: Boost Engagement & Sales with Justin Willhite

Amazon Seller School, How to Sell on Amazon

Amazon Sellers, ready to transform your listing strategy with video content that converts? In this episode of Amazon Seller School, I sit down with Justin Willhite from ComQuest, who’s helped brands create over 2000 videos for e-commerce. We break down how you can use video to boost engagement, increase clicks, and skyrocket sales.

Show Notes: https://amazonseller.school/master-video-strategy-for-amazon-listings-boost-engagement-sales-with-justin-wilhite/

The importance of video on Amazon is skyrocketing, and it’s no longer just about that main carousel video. “Amazon is putting video everywhere, from A+ content to PPC ads, and now even a TikTok-style Inspire feed.” Video is the game-changer, and Justin is here to show you how to dominate with it.

If you’re not uploading videos, you’re missing out—big time. From influencer videos to PPC ads, we talk about the most effective placements for maximum ROI. One key takeaway? “If you don’t post a brand video, you’re giving away real estate to influencers or even competitors. Get your video up there, or they will!”

Want a quick rundown?

👉 Fast tip: Upload that main carousel video ASAP to get extra influencer videos pulled to the top of your page.

👉 Quick fact: Amazon’s new Inspire Feed is their answer to TikTok-style shopping—and you can tap into it now.

👉 Observation: Not using videos? You’re missing out on a serious boost in conversions and customer trust.

Amazon is evolving, and video is front and center. We also dig into creator connections, influencer-generated content, and how to turn all of it into PPC gold. Justin shares insider tips on how to repurpose video content for ads and live streams.

Don’t wait for your competitors to catch up—listen in, learn, and start creating videos that sell.