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Joanna Cooper on Building People Who Build Trucks
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Joanna Cooper, General Manager, Daimler Trucks
Key Takeaways:
- Daimler Trucks produces Freightliner medium-duty trucks, including box trucks and 18-wheelers.
- The company collaborates with customers like Penske Truck Leasing and Ryder to provide trucks for various purposes.
- Daimler Trucks has been focusing on automation, safety features, and autonomous truck development.
- They are actively working on electrification, with the production of electric Big Rig trucks and medium-duty variants.
- The transition to electrification requires customer and dealer acceptance and involves long development cycles.
- Joanna Cooper believes in living a purpose-driven life and finds passion in taking risks, being uncomfortable, and building people who build trucks.
This is Amplify, the retail automotive podcast by Reuters Events and ASOTU.
During Automotive Retail USA 2023 in Las Vegas, Paul J Daly and Kyle Mountsier interviewed dealers, OEM representatives, industry partners and more, looking to make the most innovative voices in retail automotive louder.
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