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Hard Talk: Confessions of an Accidental Marketing and Communications Professional
MP3•Beranda episode
Manage episode 377932225 series 2325692
Konten disediakan oleh Federal News Network | Hubbard Radio. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Federal News Network | Hubbard Radio atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
Topics discussed include:
- Why did you write Hard Talk?
- Who is the audience
- Dealing with unexpected situations that can impact a company's reputation
- Lessons learned from the front lines of MarCom in the government market
- Advice for would-be authors
162 episode
MP3•Beranda episode
Manage episode 377932225 series 2325692
Konten disediakan oleh Federal News Network | Hubbard Radio. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Federal News Network | Hubbard Radio atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
This week on Amtower Off Center, host Mark Amtower is joined by Eileen Rivera, Federal MarCom leader and the author of Hard Talk: Confessions of an Accidental Marketing and Communications Professional.
Topics discussed include:
- Why did you write Hard Talk?
- Who is the audience
- Dealing with unexpected situations that can impact a company's reputation
- Lessons learned from the front lines of MarCom in the government market
- Advice for would-be authors
162 episode
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