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Taking the AI New Home Shopping Journey-108
Manage episode 414039413 series 3296926
Konten disediakan oleh Anya Chrisanthon and John Lee, Anya Chrisanthon, and John Lee. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Anya Chrisanthon and John Lee, Anya Chrisanthon, and John Lee atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Over the last two decades, New Home Marketing and Sales have well-adjusted to changing mediums from print to websites to apps. But unlike these preceding channels, AI, not just people, may be doing the shopping. If so, this completely flips the customer journey from directing new home buyers where and how to shop to Virtual Assistants bringing recommended homes to the buyers. All static and generic “dumb” content and channels must become “smart” and data-driven. We’ll draw the road map for Marketing and Sales success in this new AI-driven world.
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