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Building Strong B2B Brands in the Age of AI Marketing, With Guest Jonathan Bein

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Manage episode 420079479 series 3444167
Konten disediakan oleh Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.
In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.

Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.

Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.

If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

92 episode

Artwork
iconBagikan
 
Manage episode 420079479 series 3444167
Konten disediakan oleh Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.
In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.

Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.

Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.

If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

92 episode

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