SmartEtailing 10-Minute Tuesday 9/5/2023: Holiday Shopping, Fraud Watch, Order Workflow, and Waffles

Around the Workstand

There's no denying here in Colorado, that the seasons are changing and fall is on its way.
End-of-season sales are happening and other, not-so-pleasant things may be on the way as well.
Be mindful of fraud. Criminals know that merchants can't pay as close attention to processes during the holiday season when it's hectic and many are employing seasonal workers. Double down on your processes and training to protect your business from this increased risk of fraud.
Agency team check-in! Our Marketing Agency is quite busy as we head toward fall. Google Local Inventory and paid Google ads are helping them sell more bikes and gear. We're also helping many get their homepages back up to best practices for maximum user efficiency which always leads to better organic search performance a.k.a. SEO.
Tech Tip: Order Workflow - If you haven't revisited your online order workflow lately, now is a great time to do that. These features can help optimize your staff's time and energy when dealing with orders from your website.

• Order Confirmation Page Message
• Order Notification Email
  • Choose the ‘from’ email appropriately
  • Use both top and bottom messages
  • Enable Supplier Fulfillment notification
• Record Store Fulfillment
• Order Status and Comments
  • Note Comment to Customer vs. Internal Comment

Be sure to email your questions to [e-mail]. We read all emails sent and we look forward to hearing from you.
If you're a Workstand client with questions about your subscription, email [e-mail] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [e-mail].
Find Us on LinkedIn
Ryan Atkinson, President + Co-Owner
Suzie Livingston, Marketing + Communications
Mark Still, Business Development
We also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.
If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email mark.s@works...

Chapter

1. Happy Tuesday! (00:00:00)

2. Seasons Change - Fall is coming! (00:00:32)

3. Be wary of fraud as the holiday season approaches (00:02:23)

4. Google Local Inventory and Homepage improvements (00:03:32)

5. Tech Tip: Order Workflow (00:06:32)

6. Training is included, no extra charge (00:12:11)

7. National Waffle Day! (00:13:17)