SNM265:The Art of Selling Without Selling with Ann Carden

Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Ann Carden is a marketing strategist who believes in using next-level marketing strategies to attract and influence buyers rather than chasing them. With a philosophy focused on positioning oneself well, Ann advocates for using speaking engagements, email marketing, and other non-invasive approaches to generate leads and close deals. Instead of relying on disruptive phone calls, Ann emphasizes building relationships and establishing trust with clients. Her approach has helped many businesses succeed and thrive in today's competitive market.

In this episode, Ann Carden they speak on the art of selling without selling. Ann shares her experience and advice on building a viable business model and putting the right marketing strategies and sales process in place. They discuss helpful tips such as finding an expert to work with, attending events to build relationships, and the importance of finding a niche. Ann also discusses the importance of providing efficient problem-solving and focusing on clients who can pay on time and put in the work. They also address the common misconception of self-worth in the buying decision. Lastly, the episode includes information on where to find Ann online.

Notable Quotes

- "Be able to position themselves so well and use next level marketing strategies so that they attract and influence buyers rather than chasing buyers."- [Ann Carden]

- "The truth about self worth in pricing: It's about the value and the impact of what you are selling, and how will that impact the client you're helping, how will what is the value of that to them." - [Ann Carden]

- "The fastest path for them is going to be doing it around their expertise, their knowledge, their skills." - [Ann Carden]

- "The Importance of Being Specific: The more specific you are, the more people you catch."- [Jonathan Green]

- "Selling is hard if you don't believe in the product. So it's when we believe in what we're selling, and we know it can help the person. I think it removes so much of that fear and pressure." - [Jonathan Green]

Connect with Ann Carden

Website: https://annlcarden.com/
Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Chapter

1. Introduction (00:00:00)

2. Positioning is key to client acquisition. (00:02:30)

3. Raising prices to avoid unwanted work. (00:05:04)

4. Find your niche and leverage existing connections. (00:10:50)

5. "Get first client, act like expert" (00:14:02)

6. Expert helps consultants and coaches scale business. (00:18:45)

7. Raise prices for ideal clients, avoid stress. (00:22:48)

8. Selling is hard without belief in product. (00:27:49)

9. Pricing based on value, not self worth. (00:30:01)

10. Shorter time frame for bigger results. (00:33:05)

11. Wealthy guy pays to kick someone out. (00:37:52)

12. Invest in expert help, avoid rabbit holes. (00:39:37)

13. Subscribe to Serv No Master podcast. (00:42:43)