SNM279 Become a Professional Podcast Guest with Jason Cercone

Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Jason Cercone is a communications major who initially pursued a career in radio but didn't find much success. However, his interest in podcasting sparked when he encountered a live podcast at an event and intrigued by the concept. He delved into the world of podcasting with his friends, recognizing that once something becomes popular, secondary services and products arise to support it. Having previously worked in the beer industry, he drew parallels between the craft beer boom and the podcasting industry, observing the emergence of various platforms and services to assist podcasters. Jason's main goal in podcasting is to create enjoyable audio content, and he has now expanded his passion to assisting others in hosting and being guests on podcasts.

In this episode Jason Cercone discuss how to become a professional podcast guest. Jason shares his experiences as a podcast host and guest, offering valuable insights and advice for both sides of the equation. The conversation kicks off with Jason sharing his journey of starting his own podcast show and transitioning into guest appearances. Jason prefers short and concise messages when reaching out to potential guests, highlighting the significance of having functional links and avoiding broken ones in outreach messages. Jason stresses the importance of brevity in messages, revealing that he typically only reads the first and last sentences before checking the links. He also advocates for pitching shows that align with one's niche, as this ensures a better fit for both the guest and the audience. He offers valuable insights on various other topics, ranging from strategies for choosing the right podcast to appear on to incorporating elements of favorite podcasts into one's own show.

Notable Quotes

- "For me, it was all about just creating fun audio. And here we are today. I was able to morph it into helping others do the same on both the host side and the guest side." - [Jason Cercone]

- "Understanding how to maximize the entire experience of a podcast guest appearance is really what it's all about because at the end of the day, it's much more than just the interview."- [Jason Cercone]

- "You have to bring value to that message. It has to be genuine. It can't just be the copy and paste same message that you're sending to every single podcast out there. Put a little bit of thought into it, put a little bit of time into it. It's going to make you stand out."- [Jason Cercone]

- "Short message brevity is better because I'll know right away if you're the right fit or not." - [Jonathan Green]

- "It's your job to be memorable. It's my job to help you and ask great questions." - [Jonathan Green]

Connect with Jason Cercone

Website:

Connect with Jonathan Green

• The Bestseller: ChatGPT Profits
• Free Gift: The Master Prompt for ChatGPT
• Free Book on Amazon: Fire Your Boss
• Podcast Website: https://artificialintelligencepod.com/
• Subscribe, Rate, and Review: https://artificialintelligencepod.com/itunes
• Video Episodes: https://www.youtube.com/@ArtificialIntelligencePodcast

Chapter

1. Introduction (00:00:00)

2. Radio college major turned podcast host and producer. (00:01:36)

3. Define why, understand expectations, consistent, growth takes time. (00:04:30)

4. The speaker discusses the crowded podcast market, the challenge of standing out as a guest, and the criteria the speaker uses to select guests for their show. (00:06:47)

5. Understanding content, adding value, standing out. (00:10:58)

6. Summarize: Importance of concise messaging and fit (00:14:30)

7. Maximizing podcast guest appearances for success. (00:20:22)

8. Importance of likability and unique storytelling in podcasts (00:24:47)

9. COVID art should look professional and captivating. Canva and affordable services can help. Define your niche and target audience. Be compelling and ask engaging questions. (00:32:07)

10. Finding the right podcasts, creating interesting content. (00:41:24)

11. Choose niche podcasts for maximum value. Provide unique expertise and add value. Communicate and connect with hosts and audience. Utilize content to build trust and credibility. (00:43:45)

12. Great landing, automations improve show communication. Visit enhanceyourauthority.com. (00:51:51)