Planning your Retirement Strategy with Courtenay Shipley from Retirement Planology

Ask Brien Show

Are you looking into retirement plans for your employees and are not sure where to start? There are many different types of retirement plans available, so we brought on Courtenay Shipley from Retirement Planology to help understand the different types of plans and when businesses should start implementing them for their employees. Courtenay breaks down the top 4 retirement plans and who each plan is made for. She also discusses when businesses should consider putting plans in place. Towards the end of the episode, Courtenay discusses who Retirement Planology’s ideal client is and how they market their business. Tune in to learn more!

IN THIS EPISODE:

• [7:06] What is Courtenay’s background?
• [8:35] How Retirement Planology works with businesses.
• [11:58] What are the top 4 retirement plans that Retirement Planology works with?
• [13:04] What is a Simple IRA and SEP IRA?
• [18:23] How does it work if the profit sharing plan is higher than the maximum amount?
• [20:14] What do businesses need to be thinking about when putting retirement plans in place?
• [22:17] When should a business start to plan for retirement benefits?
• [24:09] Who is Retirement Planology’s ideal client?
• [25:21] How do they market for lead generation to reach their target market?
• [29:21] How does Retirement Planology’s business model work?
• [31:42] What was one of the biggest challenges Courtenay has had to deal with?
• [33:30] How did they get new clients during COVID?

KEY TAKEAWAYS:

• [11:21] A simple IRA is a good option for smaller employers as they have less fiduciary liability than the 401K.
• [20:14] Before setting up a retirement plan, businesses should get clear on why they are putting the plan in place to begin with.
• [27:28] When promoting your business, choosing to be a guest on podcasts and doing radio shows is a really efficient and successful marketing tool because people are able to hear your story and your expertise to learn they can trust you.

LINKS MENTIONED:

Retirement Planology

Courtenay Shipley, CRPS, AIF, CPFA, CEPA | LinkedIn

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BIO

Our Chief Planologist, Courtenay Shipley, has a diverse background in the retirement plan industry providing a unique foundation for her clients in the areas of fiduciary responsibility, investment analysis, and participant education. During her career she has provided institutional investment consulting to qualified retirement plans, developed business strategy for a boutique third party administrator and recordkeeper, conducted over 9,000 education meetings to groups and individual employees, and served the nonprofit market.

Courtenay is an enthusiastic and focused retirement plan advisor who is committed to the idea that everyone should have the luxury of deciding how they spend their time later in life, on their terms. She is passionate about her work and thinks the key to making change in a complex world is listening to people and enabling them with the tools and knowledge they need to meet their goals and retool their habits.

Courtenay is a graduate of Vanderbilt University, and is licensed as an investment advisor representative (Series 66). She holds the Accredited Investment Fiduciary™ (AIF®) designation through the Center for Fiduciary Studies, the Chartered Retirement Plan Specialist (CRPS) designation from the American College of Financial Planning, the Certified Plan Fiduciary Advisor (CPFA) from National Association of Plan Advisors, and the Certified Health Savings Advisor (CHSA) designation. Since 2015 she has been featured in the Financial Times Top 401 Retirement Plan Advisors annual list, named a Top Women Advisor All-Star by the National Association of Plan Advisors, and named a 2018 NAPA Young Gun: Top 75 under 40.