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Rebranding Your SMB: When and How to Do It Right
Manage episode 456117733 series 3594073
Konten disediakan oleh Aspiration Marketing and Joachim Koch. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Aspiration Marketing and Joachim Koch atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of the Aspiration Marketing Podcast, I delve into the transformative power of rebranding for small and medium-sized businesses. With 77% of consumers making purchases based on brand name alone, it's crucial to ensure your brand remains relevant and aligned with your company's values. I explore the strategic process of rebranding, from recognizing when it's time for a change to developing a new brand strategy and implementing it effectively. Learn from examples like Patagonia, Old Spice, and Airbnb, and discover key steps to avoid common pitfalls. Whether you're targeting a new audience or recovering from a PR crisis, rebranding can be a game changer. Join me as I guide you through revitalizing your brand to achieve sustainable growth and stay competitive in an ever-evolving market.
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