Episode 004 - Giving in the Spirit of Thanksgiving Will Earn More Clients

Attorney Marketing Profits

This podcast episode focuses on the difference between push and pull marketing. Richard was inspired to have this discussion because of the recent Thanksgiving holiday, and he tells us how we should be giving to our potential clients in order to gain their business. Richard describes push and pull marketing and shares examples that he has seen in his own life to help us comprehend the difference between the two. He talks about which one is in low demand and which one attorneys and law firms should be focused on with their marketing efforts. Richard also tells us how these efforts can be made and why they are more effective than more traditional marketing strategies for attorneys and law firms. 01:53 – Push marketing. o Richard shares a story about listening to a podcast on his recent commute. o The definition of push marketing and an example from a department store during Richard’s trip to New York City. o An example of push marketing from the legal space. o The low demand for this type of “push” marketing, especially for attorneys and law firms. 06:52 – Pull marketing o People responding to law firms that give them something of value first and feel like their business has been earned. o An example of pull marketing that Richard recently saw at a movie theater. o Knowing, liking, and trusting through pull marketing. 10:02 – Thinking about your current online marketing strategies. o Considering if you are giving value to your target audience and potential clients. o Creating a community of loyal followers that will require your services in the future. o Not being afraid of giving too much. Website – www.AttorneyMarketingProfits.com Facebook Page – www.Facebook.com/AttorneyMarketingProfits Private Attorneys Only Facebook Group - https://www.facebook.com/groups/281501032483552 Twitter – www.Twitter.com/AttnyMarketing