EP016 The Art of Closing: Salesperson vs. Sales Consultant

AutoKnerd

Welcome to the 16th episode of AutoKnerd! In this episode, we delve into the crucial final step of the automotive sales process: closing the deal.

I explore the fundamental differences between a salesperson and a sales consultant. While a salesperson might sell you anything for a paycheck, a true sales consultant strives to fulfill your needs and desires, all while aiming for maximum profit.

Join me as I break down the contrasting approaches to closing a car deal:

1. Salesperson Approach: Understand how traditional salespeople set up negotiations, often compromising their commission or the customer relationship by giving or taking away offers.
2. Sales Consultant Approach: Learn how a sales consultant counsels customers, listens to their needs and wants, and educates them on vehicle finances to set the stage for a zero-negotiation close, ensuring extreme customer satisfaction.

Discover the strategies and mindset that can transform your closing process, fostering long-term customer relationships and higher profits. Whether you're new to the industry or a seasoned pro, this episode is packed with insights to help you close deals more effectively and ethically.

Don't miss out on these valuable tips and techniques—tune in now!

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