))
Why is Sonic Branding essential for audiovisual success?
Manage episode 424580471 series 3574314
Konten disediakan oleh Voice123. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Voice123 atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
AV123 - an audiovisual show powered by Voice123 - the largest and most trusted network to hire voice actors for any voice over project.
Sign up for free to bring your AV projects to vocal life!
Listen up! This week, Stew Redwine, the VP of creative services at Oxford Road - a leading advertising agency for all things audio - tells you why your AV projects need Sonic Branding!
Sonic branding is a powerful marketing tool in 2024 - but how can strategic use of sound elevate your AV projects and brand, create memorable experiences, and drive customer loyalty?
Listen to this week's episode to get sonic branding tips and insights to harness the power of sound to make a lasting impact!
Need a voice actor to bring your AV project to life?
Sign up for free and search for the best vocal pros! Or book a free call with a Key Account Manager to get project advice & learn about A-to-Z project management, curated voices, translation, and more!
Want to be featured on the show? Reach out to us at avshow@voice123.com
Chapter
1. AV123 Intro & show blurb (00:00:00)
2. Stew Redwine and Oxford Road Intro (00:00:51)
3. Definition of performance Audio (00:01:10)
4. The rise of ‘on-demand audio’ (00:03:26)
5. The problem with mobile phones (00:04:11)
6. Why podcasting is on the rise and three macro consumer trends (00:05:25)
7. What sets Oxford Road apart from other advertising agencies (00:06:47)
8. The definition and importance of sonic branding (00:08:14)
9. Why clients sometimes struggle to buy into sonic branding (00:10:22)
10. Key elements of sonic branding (00:11:45)
11. How to ensure the cohesiveness of branding (00:14:31)
12. Voice123 promo (00:16:13)
13. Which is more important - visual or sonic branding? (00:16:40)
14. The purpose of advertising in the context of branding (00:17:28)
15. The importance of voice over in sonic branding (00:21:52)
16. How to determine the impact of sonic branding (00:22:23)
17. Measuring the success of a campaign (00:24:44)
18. The use of AI in the creative process (00:26:42)
19. Future trends in sonic branding (00:28:56)
20. Outro and Voice123 promo (00:29:40)
11 episode
Bagikan
