Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
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Konten disediakan oleh Avidly HubSpot Solutions. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Avidly HubSpot Solutions atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Now On Netflix
Jessica Shaw, Henry Goldblatt, and Tudum.co m editor Jean Bentley invite you to the wedding of the year in Virgin River ! Hear all about season six of the series and get a sneak peek of Mel and Jack’s long awaited wedding . Plus, get excited because the series has been renewed for another season ! Just in time for the holidays, you can buy Virgin River merch for your friends and family. Finally, Jessica and Henry preview Tyler Perry’s new film The Six Triple Eight which tells the story of the only US Women’s Army Corps unit of color stationed overseas during WWII who take on an impossible mission. This Christmas Day, Netflix will be streaming the NFL's two marquee games! The Super Bowl LVIII-winning Kansas City Chiefs will face the Pittsburgh Steelers and the Baltimore Ravens will take on the Houston Texans with Beyoncé performing during the latter’s halftime show. Follow Netflix Podcasts for more and read all about the titles featured on today’s episode exclusively on Tudum.com .…
Vs PPC | Design Vs Podcast Ep02
Manage episode 299333756 series 1435439
Konten disediakan oleh Avidly HubSpot Solutions. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Avidly HubSpot Solutions atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode we discuss. Joining Bilal this week are Chris Ellis, Lead PPC Specialist and Sam Wright, marketing strategist at Digital 22. Paid Media Podcast Episode 02: https://youtu.be/Kh03jEiUMMg Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22
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140 episode
Vs PPC | Design Vs Podcast Ep02
Avidly Talks: A (mostly) marketing, sales and HubSpot related podcast
Manage episode 299333756 series 1435439
Konten disediakan oleh Avidly HubSpot Solutions. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Avidly HubSpot Solutions atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode we discuss. Joining Bilal this week are Chris Ellis, Lead PPC Specialist and Sam Wright, marketing strategist at Digital 22. Paid Media Podcast Episode 02: https://youtu.be/Kh03jEiUMMg Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22
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140 episode
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×1 137 - SPECIAL EP Marketing in 2025: Predictions, wants and needs for the new year | Avidly Talks 32:12
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32:12SPECIAL: In this episode of Avidly Talks, the team reflects on the past year, discussing the impact of AI on marketing, the challenges of capturing attention in a saturated market, and the evolving role of social media platforms. They share personal insights and predictions for 2025, emphasizing the importance of building relationships and trust in a digital world. The conversation highlights the need for marketers to adapt to rapid changes and focus on authenticity and connection with their audience. | Avidly Talks, marketing, AI, content saturation, social media, audience engagement, trends, authenticity, newsletters, digital marketing |…
1 136 - Building B2B Communities, tackling AI and strategies for 2025 with Danielle Messler from Exit 5 | Avidly Talks 43:32
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43:32In this episode of Avidly Talks, Paul and Danielle discuss the significance of community in B2B marketing, particularly through the Exit 5 community. They explore the challenges faced by in-house marketers, the role of peer learning, and the integration of AI in marketing strategies. Danielle shares insights on how the Exit 5 community fosters collaboration and support among marketers, addressing feelings of isolation and providing valuable resources for professional growth. In this conversation, Danielle discusses the integration of AI in content creation, the dynamics of the B2B marketing community, and the importance of building relationships through newsletters. She emphasizes the need for strategic planning in marketing budgets for 2025 and warns against random acts of marketing that lack direction. The discussion highlights emerging trends in B2B marketing, including a shift towards more personalized marketing experiences and the value of actionable insights in newsletters. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…
1 135 - How to start building a personal brand and employee advocacy on social with Keira Penney | Avidly Talks 37:20
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37:20This week, we're joined by Keira Penney from Great Influence and former Head of Creative at the massively popular Girls in Marketing, a 300k strong community. We discuss the evolving landscape of personal branding, particularly in the context of social media and employee advocacy. Keira shares her journey from working at Girls in Marketing to her current role at Great Influence, emphasizing the importance of understanding personal branding as a means of connecting with people. They explore the significance of employee advocacy in building trust and reach for brands, the common pitfalls in personal branding efforts, and the need for authenticity in professional settings. The discussion also touches on the shift from traditional search engines to social media platforms for content consumption and the future of personal branding strategies. Keira Penney on LinkedIn: https://www.linkedin.com/in/keira-penney/ Avidly HubSpot Solutions on LinkedIn: https://www.linkedin.com/company/avidly-hubspot-solutions/…
1 134 - Mastering Remote Marketing Teams: Insights from Rachel Leist, HubSpot VP | Avidly Talks 37:33
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37:33Paul and Rachel discuss the intricacies of building and managing teams in a marketing context, particularly in a remote work environment. Rachel shares her experiences in team structure, the importance of communication, and the challenges of leading a global team. They explore the significance of one-on-one meetings, maintaining team culture, and the nuances of hiring and managing diverse teams across different regions. In this conversation, Rachel Leist discusses the challenges and strategies of managing remote teams, emphasizing the importance of communication, building connections, and fostering a culture of curiosity and openness. She shares insights on adapting to remote work, the significance of providing context for tasks, and the necessity of welcoming new team members effectively. Rachel also highlights the value of asking questions and maintaining a strong team culture to drive business results.…
1 133 - Grab control of your brand in 3 easy steps with Kate DiLeo | Avidly Talks: Marketing & Brand 34:55
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34:55'Your brand is the path of least resistance to revenue.' Paul and Kate DiLeo discuss the significance of branding and introduce the concept of the Brand Trifecta, which consists of a tagline, a value proposition, and differentiator statements. Kate emphasizes that a strong brand is essential for driving revenue and that understanding your audience is crucial for effective branding. The conversation covers how to craft compelling taglines, the importance of differentiators, and when to reassess your brand strategy. Kate provides practical insights and frameworks that can be applied across various marketing contexts. Learn more at www.katedileo.com and connect at www.linkedin.com/in/katedileo/…
1 132 - Why you need to grab your customer's attention in 2 seconds with Erik Modig | Avidly Talks: Marketing 26:32
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26:32In this conversation, Erik discusses the critical importance of attention in marketing, particularly in the digital age where attention spans are shrinking. He emphasizes the need for brands to adapt their strategies to capture attention quickly and effectively, highlighting the challenges faced by both small and large brands. Erik also shares insights on common advertising mistakes and the necessity of a dual approach to customer engagement, combining quick, attention-grabbing tactics with deeper storytelling for more complex products. He introduces his upcoming book, which aims to guide brands in navigating these challenges and optimizing their marketing strategies. Takeaways Attention is crucial for effective advertising. Digital ads are often only viewed for two seconds. Brands must simplify their messages to capture attention. Niche marketing can limit growth for small brands. Large brands face challenges in wasteful advertising. Distinctive branding helps in quick recognition. Brands need to balance short and long-term strategies. Common advertising mistakes stem from aiming too high. Effective ads often use minimal text and clear visuals. Understanding customer attention spans is essential for success. Mastering Attention in Marketing The Two-Second Rule for Brands…
1 131 - The future of AI and communication with Richard White, founder of Fathom | Avidly Talks: AI 28:17
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28:17Paul interviews Richard White, the founder and CEO of Fathom.video, a free AI note-taking app that records, transcribes, and highlights calls. Richard discusses the unique features of Fathom, its user experience, and how it helps reduce stress and enhance efficiency in meetings. He also shares insights on the broader applications of Fathom beyond sales, the story behind its creation, and the future of AI in communication. Want to get help from one of the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspot Say hi on our socials: https://www.instagram.com/avidlyhubspotsolutions/ https://www.tiktok.com/@avidly_agency https://linkedin.com/company/avidlyhubspotsolutions…
1 130 - AI tools and EU regulations with ex-HubSpot Professor Lisa Stappert | Avidly Talks 31:01
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31:01In this conversation, Paul chats with ex-HubSpot Inbound Professor, Lisa Stappert. They discuss the nuances of translating content for different audiences, particularly focusing on the German market. They delve into the challenges posed by European regulations on AI, especially concerning data privacy and GDPR. Lisa shares insights on how to help customers navigate their fears around AI tools, emphasizing the importance of understanding the tools' capabilities and limitations. They also explore the evolution of AI in daily life, the distinction between generative AI and traditional AI, and the future of AI integration in marketing. Finally, they provide practical tips for effectively using AI tools to achieve specific goals. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin here…
1 How HubSpot keeps up with AI and customer needs | Interview with HubSpot CEO Yamini Rangan 8:51
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8:51Yamini Rangan, CEO of HubSpot, sits down with Avidly HubSpot Solutions to talk about an ever changing business landscape and how to keep up. Yamini shares the secret to understanding your customers true needs and how they always keep their customers needs at the forefront of HubSpots product development. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin here…
1 129 - How should you tackle SEO in 2025 with Rory Hope | Avidly Talks: Marketing & AI 34:39
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34:39Hear from the Head of Growth at HubSpot: Rory Hope. How to tackle your SEO strategy for the next year, 2025. How do you rank on Google in this new era of AI? All this and more will be talked about in this insightful episode of Avidly Talks: Marketing, AI and SEO. In this episode, Paul Mortimer and Rory Hope (Head of Growth at HubSpot) discuss the significant changes in digital marketing, particularly in SEO, due to the rise of generative AI. Rory shares insights on how Google's unpredictability has increased, the challenges marketers face in maintaining visibility, and the importance of adapting content strategies to focus on quality and expertise. They explore the necessity of leveraging subject matter experts and user engagement signals to enhance content effectiveness. The conversation also touches on strategies for non-content-focused companies and the importance of diversifying marketing efforts beyond Google. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin here You can connect with Rory Hope on Linkedin here…
1 128 - How to find the time to learn with Elias Holm | Avidly Talks Growth & AI 20:11
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20:11In this episode of Avidly Talks, Paul and Elias Holm discuss the importance of continuous learning in marketing, the role of curiosity in personal and professional development, and strategies for understanding client needs. Elias shares insights on how to stay updated in a rapidly changing field, the significance of recognizing consumer goals, and effective time management techniques for learning. The conversation emphasizes the need for marketers to dig deeper into consumer motivations and the value of communication in marketing strategies. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions…
1 127 - A CEO's advice for getting started with AI with Jesse Maula | Avidly Talks Growth & AI 24:37
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24:37In this episode, Paul interviews Jesse, the CEO of Avidly, about the future of sales and marketing in the face of AI and data management. They discuss the challenges and opportunities presented by new technologies, the importance of ethics in AI, and the need for authenticity in customer engagement. Jesse emphasizes the power of storytelling and the role of sustainability in brand reputation. He advises leaders to start using AI tools and to surround themselves with knowledgeable peers. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions…
1 126 - All the actionable tips from INBOUND 24 | Avidly Talks 40:57
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40:57In this episode, Paul and Dennis discuss their key takeaways from the INBOUND 24 conference and share the notes from their favourite talks, focusing on the impact of AI in marketing, effective video and email strategies, the importance of building trust over leads and maximising the value of events. They emphasize the need for human connection in a tech-driven world and share practical insights for marketers to implement in their strategies.…
1 125 - The future of SEO and AI with Marie Haynes | Avidly Talks: Marketing and AI 46:12
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46:12In this exciting episode of Avidly Talks , we dive deep into the evolving world of SEO and AI with renowned expert Marie Haynes. As AI continues to shape the landscape of search engine optimization, businesses and marketers alike are scrambling to stay ahead of the curve. Marie, known for her expertise in Google’s search algorithms, shares her insights on how AI tools like ChatGPT and Google’s advancements are transforming SEO strategies, ranking factors, and content creation. We explore how AI is reshaping search results, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and what marketers can do to future-proof their websites. Whether you’re an SEO specialist, content creator, or business owner, this episode offers actionable insights on what to expect and how to adapt to the changes coming to the world of search. Links: Marie Haynes: https://www.mariehaynes.com/ The Search Bar Community: https://community.mariehaynes.com/about What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions…
1 124 - JD Sherman shares the key growth factors behind HubSpot's success | Avidly Talks Growth 26:18
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26:18JD Sherman, Advisory Board Member at Avidly and former COO of HubSpot, sits down to talk about HubSpot's growth journey with Joakim Fagerbakk. JD shares key factors in HubSpot's success and how important it is to listen to your customers. What can we do for you and your business? Let's chat! https://www.avidlyagency.com/hubspot Follow us on Linkedin: https://uk.linkedin.com/company/avidly-hubspot-solutions Avidly Hubspot Solutions JD Sherman Linkedin Follow us on Linkedin here!…
1 Google apocalypse, the best talk ever and making connections | Avidly Talks at INBOUND 24 10:14
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10:14We wish we'd found this recording location earlier in the week - we've got seats and everything! Dennis discusses the best talk ever that he had just watched and the other key learning of the week gets a mention too: making human connections.
1 LinkedIn tips, brand messaging & Nordic Growth Summit | Avidly Talks at INBOUND 24 13:17
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13:17What are the chances?! We didn't share our day's main learnings before hitting record and they're both related to brand growth! Mad. Plus, what are the chances that Camilla from TRY, our parter working on Nordic Growth Summit, would drop in and give us a cameo guest appearance. Head to www.nordicgrowthsummit.tech…
1 Breeze, AI agents, video strategy and the F-word | Avidly Talks at INBOUND 24 13:20
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13:20Breakdown of the day's learnings and news from INBOUND 24. What is Breeze and how's it better than HubSpot AI? 'What the jeff is an AI Agent?' is finally answered. Plus other tidbits and tips from the day's action at INBOUND 24, such as why MOFU content is going to be VERY important. For the full product showcase, visit hubspot.com/spotlight…
1 IN24 hype, best booths, being human and Partner Day | Avidly Talks at INBOUND 24 7:47
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7:47Paul and Dennis discuss the lessons from Partner Day ahead of INBOUND 24 and preview the opening keynote. They also share what the vibe is like this year, discuss some of the brand activations, and discuss the importance of just being human.
1 123 - Leveraging email marketing after iOS 18 with Jay Schwedelson | Avidly Talks: Marketing and AI 30:16
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30:16Jay Schwedelson, the B2B email marketing expert, talks about the importance of email lists and the impact of AI on email marketing. He discusses the value of a reliable email list, strategies for growing the list, and the challenges of maintaining a healthy database. Jay also explores the impact of AI on email sorting and the need for more human-centric email marketing. Jay shares tips for creating effective email newsletters, including the use of personalisation and injecting humanity into the content. The conversation concludes with a discussion on metrics to focus on and common mistakes in B2B email marketing. Takeaways An email database is the most valuable asset a company has, as it allows direct communication with prospects and customers. Growing and managing an email list is crucial, as there is a natural attrition rate of about 20% per year. To grow an email list, marketers should leverage tactics like pop-up contact captures and social media engagement. The future of email marketing involves more human-centric approaches, such as sending emails from individuals rather than brands and focusing on building relationships. AI, like Apple's upcoming update, will impact email sorting, and marketers need to adapt by creating emails that stand out and feel more personal. B2B marketers should prioritize generating replies and building relationships through no-agenda marketing. Email newsletters should include personal touches and inject humanity to engage readers. Subject lines, call-to-action buttons, and timing are important elements to consider in email marketing. Marketers should focus on metrics like open rates, click-through rates, and replies, while avoiding common mistakes like sending generic content and neglecting personalization. Chapters 00:00 Introduction and Overview 02:00 The Value of an Email Database and the Challenges of Database Growth 08:23 Strategies for Growing an Email List and Maintaining a Healthy Database 10:54 The Impact of AI on Email Sorting and the Need for Human-Centric Marketing 13:31 Tips for Creating Effective Email Newsletters 17:54 Metrics to Focus on and Common Mistakes in B2B Email Marketing…
1 122 - The power of a People-First Go-to-Market Model with Mark Kilens | Avidly Talks: Marketing 29:46
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29:46In this episode of Avidly Talks we've invited Mark Kilens, the CEO and Co-founder of TACK. Mark discusses the importance of a people-first go-to-market model and how it can help businesses grow. He explains that a people-first approach focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. This is in contrast to a company-first approach, where the company represents itself in the market. Mark Kilens emphasizes the shift from a search-based internet to a social-based internet and the need for businesses to adapt to this change. He also discusses the role of AI in marketing and the importance of building trust with customers. Takeaways A people-first go-to-market model focuses on storytelling, relationships, and partnerships as the foundation for bringing products to market. The internet has shifted from being search-based to social-based, which requires businesses to adapt their marketing strategies. AI is an important trend in marketing, but businesses should focus on the outcome and experience rather than just the technology itself. Building trust with customers is crucial in a people-first approach, and businesses can do this by leveraging real people, creating authentic content, and partnering with influencers or figureheads. Businesses need to rethink their established ways of working and consider integrating storytelling, relationships, and partnerships into their marketing strategies. Chapters 00:00 Introduction and Background 02:05 Understanding the People-First Go-to-Market Model 05:37 The Shift from Search-Based to Social-Based Internet 08:18 The Role of Storytelling in a People-First Approach 11:42 Utilizing Real People and Partnerships 16:14 The Importance of Trust and the Rise of Influencers 20:41 The Impact of Technological Developments on Marketing 23:23 Rethinking Established Ways of Working 28:41 Getting Started with a People-First GTM Strategy 29:26 Conclusion Links: Avidly Hubspot Solutions TACK Follow us on Linkedin here!…
1 121 - Diversity and inclusion in marketing | Inbound After Hours S04 Ep08 45:55
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45:55Azeem has spent a few years looking at, and researching diversity and inclusion within the marketing sector, as well as polling the industry anonymously. In this talk, he will share the results, as well as a critical look at why progress has been so slow - and give tips for people of all backgrounds to be better allies to marketers who are from minority cultural backgrounds. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 120 - We chat with HubSpot Sales Professor Kyle Jepson | Inbound After Hours S04 Ep07 39:18
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39:18If you have ever done a HubSpot certification then you will know who this man is and just how excited he is to tell you about HubSpot. Off the back of his first in person talk in the UK at Love Inbound 2022, Kyle Jepson sits down with us to elaborate on some of his talk and dive deeper into the world of educational video production. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 119 - What happens when your CRM powers your e-commerce? | Inbound After Hours S04 Ep06 17:09
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17:09Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 118 - Agency Vs In-house SEO | Trending Upwards Ep09 12:19
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12:19What's the difference between SEO work in-house vs an agency? Watch the latest episode of Trending Upwards with our experienced SEO specialists to find out which one works better for you. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 117 - Design Vs Projects | Design Vs Podcast Ep06 38:43
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38:43Planning is one thing, but planning for a designer is a different ball game altogether. Joining Bilal this week on the podcast is the Avidly UK & CA Projects team. They discuss managing projects with designers to overcome obstacles and meet deadlines — while maintaining quality in delivery. Check out our other Avidly podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Avidly UK video hub: https://video.digital22.com/ Want a glimpse behind the scenes at Avidly life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 116 - How to get the most out of your PPC Budget | Paid Media Podcast Ep08 23:02
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23:02Are you a small business? Need assistance getting the most out of your PPC budget? We can help! Check out this video to discover 'What Not To Do' and more importantly 'What To Do' when running PPC campaigns to get the most out of your budget. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 115 - Why is my content not ranking in Google | The Strategist Playbook Ep03 23:53
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23:53For episode 3 of The Strategist Playbook, Sam is joined by SEO expert Anthony Biggs to discuss all of the factors that could contribute to not being able to rank for a target keyword. The two approached the problem from two angles, what to look for when you aren't ranking in SERPs at all and how to approach things if you are ranking, but not on the 1st page. Watch the episode now and make ranking worries a thing of the past. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 114 - Meeting Project Deadlines | Managing Digital Projects Ep05 17:35
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17:35In this episode of Managing Digital Projects we discuss why it's important to have project deadlines and how to meet them. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 113 - Improve your rankings | Trending Upwards Ep08 13:41
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13:41In this episode of trending upwards we discuss the importance of website structure and crawl-ability in improving your rankings and the pitfalls of having a website that isn't easy to crawl. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 112 - Vs Designer | Design Vs Podcast Ep05 34:38
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34:38Design debates Designer in this episode! Hear all of the insights from two designers who discuss how they made it into the design industry and how they continue to take on everyday challenges. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 111 - PPC Up-skilling - Yourself & Your Team | Paid Media Podcast Ep07 24:08
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24:08Looking to invest in your Paid Advertising career? Wether you are just beginning or looking to level up, this episode will cover the variety of certification & course out there to help you progress in your carer and give you a deepening understand of digital marketing in general. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 110 - Running PPC in House | Pointers and Potential Pitfalls | Paid Media Podcast Ep06 20:40
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20:40Are you running PPC in house? In this Episode we discuss the Pointers we have for you, as well as flagging potential pit-falls to stay aware of. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 109 - Where to start with your Digital Marketing Strategy in 2022 | Behind The Marketing | Ep03 36:16
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36:16Sam and Christian discuss the intricacies of planning a digital marketing strategy in 2022 and offer their thoughts on best practices for the year ahead. 2021 reviews, campaign planning cycles and channels, it's all on the table. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 108 - Top 5 video mistakes to avoid in 2022 | Video First Ep08 19:43
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19:43We look back at the videos we created both internally and for clients during 2021 and give you our top 5 tips for mistakes you should avoid when creating your video marketing strategy in 2022. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 107 - How much does PPC cost? | Paid Media Podcast Ep05 31:32
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31:32How much does Paid Advertising cost? Auction image reference: https://www.vertical-leap.uk/blog/how-much-do-google-ads-cost/ Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 106 - How to work from home and not go insane | Managing Digital Projects Ep04 19:34
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19:34Join Amy and Heather as they navigate the recent working from home news, and how they can keep things top quality for clients without climbing the walls Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 105 - I'm not getting enough leads | The Strategist Playbook Ep02 25:02
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25:02In this episode, the strategists discuss another common B2B challenge - what to do when you're not getting enough leads. Listen to the team as they talk through the way they'd approach things and the tactics they'd use. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 104 - Hiring the perfect digital marketing specialist | Inbound After Hours - Behind The Marketing | Ep01 21:03
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21:03We are hiring! Join our Content team as we discuss in depth what makes this new role so exciting and find out if you would be a perfect candidate. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Vs Content Round 2 | Design Vs Podcast Ep04 39:13
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39:13After his first bout, Bilal goes head to head once again with Raza Kazi, but also joining them is Paul Mortimer, seasoned copywriter at Digital 22. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Sales prospecting videos in 2022 and beyond | Video First Ep07 38:45
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38:45Yaniv Siegel, Vidyard’s EMEA Sales Manager, describes what sales prospecting videos you should be making based on data they’re seeing. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Website sessions are down | The Strategist Playbook Ep01 21:25
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21:25Sam's Manchester HUG talk: https://video.digital22.com/watch/rHfUtb3x2ZKcErogNBhLuL Blog optimisation tool: https://www.animalz.co/ HubSpot grader tool: https://website.grader.com/ Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Planning Digital Projects | Managing Digital Projects Ep03 26:29
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26:29This week we sit down to discuss effective and efficient planning of digital projects in a marketing agency and how you can apply these ideas to your business. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 What Does A Paid Social Media Manager Do | Paid Media Podcast Ep04 35:06
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35:06In this episode we look at what a Paid Social Media Manager does, including research, testing and most importantly, conversion tracking! If you manage your own Paid Social have a listen and let us know what you would like us to cover next. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
This episode brings two creatives of different disciplines together. I’m joined by Raza Kazi, our Content Manager here at Digital 22. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Linkbuilding: Is it worth your time? | EP06 Trending Upwards 22:31
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22:31Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Check out our Digital 22 video hub: https://knowledge.vidyard.com/hc/en-us Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 What does a PPC manager do? | Paid Media Podcast Ep03 29:04
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29:04In this episode we run through what a PPC manager does and how they go about their role, including the tools used. We discuss Campaign Set up, Research, Conversion Set Up, Paid Search Optimisation then we finish with running through a typical day for a PPC Manager. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Check out our Digital 22 video hub: https://knowledge.vidyard.com/hc/en-us Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 How To Psychologically Get Comfortable On Camera | Video First Ep06 38:11
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38:11Understanding the benefits of 1-1 video communication is one thing. Getting comfortable enough on camera to bring results is another thing entirely. Join Tom Burgess, Senior Partner Enablement Manager at Vidyard, to find out how to make sure you and your team adopt video communication effectively in your organisation. Vidyard knowledge base: https://knowledge.vidyard.com/hc/en-us Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Check out our Digital 22 video hub: https://knowledge.vidyard.com/hc/en-us Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Why we teach clients everything | INBOUND AFTER HOURS S04 Ep05 27:55
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27:55Most agencies keep their ways of working secret, we don't. Why have we taken this approach? What are the pros and cons? What are the perceived risks? we unpack it all in this episode of Inbound After Hours. EPIOSDE LINKS: https://events.hubspot.com/manchester-uk/ https://learn.keyy.org/inbound-after-hours https://www.digital22.com/free-2021-training https://video.digital22.com/ Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
In this episode we discuss. Joining Bilal this week are Chris Ellis, Lead PPC Specialist and Sam Wright, marketing strategist at Digital 22. Paid Media Podcast Episode 02: https://youtu.be/Kh03jEiUMMg Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 The alternatives to Google Ads | Paid Media Podcast Ep02 41:28
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41:28Today we discuss all the other options when it comes to marketing your business online. Whether that be Search, Display, Social or Content! Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 How to get comfortable on video with Vidyard's Katie Bentz | Video First Ep05 36:40
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36:40Believe in the power of video in sales and business generally, but nervous about being on camera? Katie Bentz, Partner Manager at Vidyard, breaks down how she overcame the fear of being on camera in a sales role and shares some amazing advice. Everything from how to minimise the feeling nervousness to building the right habits… including when NOT to use video. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 How much is too much? | Video First Ep04 27:54
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27:54We recently surpassed 100 subscribers on YouTube but why is that important and what happens now? In other news, this episode has a brand new visual style. Why have we made the change and why is it important to adapt and grow your filming style? Finally, Jon and Paul both discuss the latest updates and trends they are excited about in the world of digital video marketing and tech. Watch Re:connection here: https://www.vidyard.com/press-releases/new-documentary-film-reconnection/ Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 How to choose and SEO agency | Trending Upwards Ep05 38:01
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38:01Finding a trustworthy agency can be a real challenge, especially if you are new to SEO. In this podcast we discuss exactly what you need to look for and questions you should be asking in order to make a sound business decision. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Vs Creativity | Design Vs Podcast Ep01 45:00
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45:00On our very first episode we kick things off with a light discussion on what makes anyone a creative. Joining Bilal Padia this week is Molly Johnston, creative writer and marketing coordinator at Digital 22. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 Google's Ever Changing Goalposts | Paid Media Podcast Ep01 23:03
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23:03Google's Ever Changing Goalposts | Paid Media Podcast Ep01 by Digital 22 Online Ltd
1 Inbound Afterhours | Personas in 2021 | S04 Ep04 30:27
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30:27Personas in 2021 - How to do them properly and why most are rubbish
1 Thin content: Why it is never a good idea | Trending Upwards Ep04 26:31
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26:31This episode covers recent questions the SEO team have had from clients about adding a lot of pages to their websites with little content on. We discuss why people used to do it and our current views about how it isn't useful to the users and Google want to please searches so they return to the search engine. Content takes a lot of time to rank and investing the time providing useful content is always the priority. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7 Want a glimpse behind the scenes at D22 life, then check out of Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: https://www.instagram.com/digital22online https://www.instagram.com/digital22life https://www.facebook.com/D22Ltd/ https://www.linkedin.com/company/digital-22…
1 How To Deal With Writer's Block | Explicit Content Ep03 28:57
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28:57Molly, Raza and Will discuss the dreaded writer's block in the latest episode of Explicit Content. Whether you work in an agency or in-house role, you're likely to be up against it. The guys have provided some tips to overcome the barrier, including taking inspiration from other people's content, collaborating where you can with teammates, having a change of scenery and even dabbling on dating sites. With three different perspectives on the challenge that plagues writers most, there's something every content creator can takeaway.…
1 Managing your workload in a fast paced environment | Explicit Content Ep02 29:56
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29:56Will, Raza and Moll discuss life working in fast-paced environment and share their tips and experiences on how to thrive and deal with pressure.
1 Project Management System Tools | Managing Digital Projects Ep02 21:14
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21:14Tom and Heather discuss some of their key project management system tools that make working on projects more efficient for everyone
1 Black Hat vs White Hat Link Building | Trending Upwards Ep03 48:54
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48:54SEOs Danielle and Anthony discuss the pervasive tactics involved in link building, as well as the best practices and advice to take when trying to build links.
1 Getting comfortable with criticism | Explicit Content Ep01 31:08
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31:08Find out what Hillary Clinton, butchers and strip teasing have to do with getting comfortable with people criticising your content in the first episode of Explicit Content.
1 Avoid this when creating video marketing on a budget | Video First Ep03 32:26
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32:26We learned the hard way so you don't have. Here's what to avoid when doing video marketing on a budget... and advice on how to box clever with your budget.
1 Setting your goals and intentions for the year ahead | Power Of You Ep01 36:55
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36:55Setting your goals and intentions for the year ahead | Power Of You Ep01 by Digital 22 Online Ltd
1 Our Approach To Project Management | Managing Digital Projects Ep01 35:13
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35:13Our Approach To Project Management | Managing Digital Projects Ep01 by Digital 22 Online Ltd
1 Want to create a YouTube channel for your business? | Video First Ep2 37:35
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37:35Want to create a YouTube channel for your business? | Video First Ep2 by Digital 22 Online Ltd
1 Inbound After Hours | The Benefits And Pitfalls Of ABM | S04 E03 24:12
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24:12Inbound After Hours | The Benefits And Pitfalls Of ABM | S04 E03 by Digital 22 Online Ltd
1 How Vital Is... Core Web Vitals? | Trending Upwards Ep02 47:06
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47:06SEOs Adrian and Tiffany discuss Core Web Vitals, whether you should care about them (you should!) and what actions you should take ahead of Core Web Vitals rolling into Google's algorithm.
1 Inbound After Hours | HubSpot Hit 100k Customers | S04 E02 18:04
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18:04Inbound After Hours | HubSpot Hit 100k Customers | S04 E02 by Digital 22 Online Ltd
Join Danielle Whittaker & Tiffany Payne for their first episode of Trending upwards, they are discussing how to plan campaigns for SEO and what to prioritse.
1 The Marketer's To-Do List For A New Year | Inbound After Hours | S04E01 25:09
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25:09The Marketer's To-Do List For A New Year | Inbound After Hours | S04E01 by Digital 22 Online Ltd
1 Top 5 Tips To Improve Your Video Call Quality | Video First Ep1 39:12
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39:12Join your hosts Paul and Jonathan as they explore all things Video in the world of digital marketing. In episode 1 they discuss the top 5 ways you can improve your video call quality. Jonathan is Digital 22's Video Specialist and prior to this he spent over 6 years working around the world as a freelance video producer and director on a variety of live TV and documentary projects for the likes of ITV, Channel 5 and the Science Channel. Paul is Digital 22's Head of Delivery. Our Website: https://www.digital22.com/…
1 Inbound After Hours- The Ins And Outs Of launching a new product or service 22:21
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22:21Mark is joined by Emily to talk through all things product launches. Is an idea any good? What are the challenges? but more importantly, how can you add value to your customers by launching new products?
1 HubSpot Reporting and how to get the Figures Your Boss Needs with Sam Banks - Manchester HUG 12:57
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12:57Digital 22's very own, Sam Banks shares his ideas on data reporting to make you a hero in your business.
1 How Marketers can use Sales Tools to Support their Sales Teams with Andrew Munnelly - Manchester HUG 26:39
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26:39This year's event takes the form of webinar as Andrew Munnelly talks us through how you can improve sales team support by using HubSpot's sales tools.
1 INBOUND AFTER HOURS: Connecting with prospects when we can't meet F2F 28:51
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28:51How are you finding making connections with prospects under social distancing and worldwide lockdown? We look at how to do more than just webinars when it comes to engaging people remotely.
1 LOVE INBOUND 2020: Yaniv Siegel - Humanising the sales process using video 34:08
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34:08We know that video is making waves in the marketing industry, and more and more businesses are reaping the benefits. It’s becoming increasingly difficult to stand out, captivate prospects and most importantly - convert leads to deals. More emails won’t work. Consistent phone calls are obsolete. So, are you ready for your closeup? Strategic Partner Manager at Vidyard, Yaniv Siegel, told us a simple way we can get involved with the video hype during his talk at our LOVE INBOUND event this year.…
1 LOVE INBOUND 2020: Paul Mortimer - Blog length vs User experience 25:28
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25:28LOVE INBOUND 2019 provided so much insight and it’s no surprise some of our lot wanted to be in the spotlight the following year. Our very own Head of Creative, Paul Mortimer, took to the stage and asked the all-important question, “How long should a blog be?” Starting off with a lovely little trip down memory lane, he reminisced about D22’s infancy and the challenge he was set early on to get the word out. Blog. Every. Single. Day. You could say he knows a thing or two about content.…
1 LOVE INBOUND 2020: Rikki Lear & special guests - Inbound success stories 37:13
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37:13We wanted to do something a little different at LOVE INBOUND this year. Rather than just telling you that inbound works, we thought we’d give you some insider information. Who better to talk about the wonders of inbound than some of our clients that have experienced the initial hesitation, the challenges and the successes first-hand? Our Founder and Director at Digital 22, Rikki, welcomed Jude Browne (Marketing Director at Newcastle University), Tom Larkin (Marketing Controller at Shoes For Crews Europe) and Claire Bradley (Marketing Manager at WiFi SPARK) to the stage.…
The enthusiastic motivational speaker Luke Staton empowered the audience with inspiring anecdotes and encouraged the collaboration of like-minded individuals with fun icebreakers.
1 INBOUND AFTER HOURS: Innovative products and marketing during lockdown, HubSpot CMS and Mark’s dog 39:21
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39:21Rikki, Mark and Paul look at how businesses are getting innovative during lockdown and Mark’s dog makes an appearance. Plus the HubSpot CMS.
1 LOVE INBOUND 2020: Luke Summerfield - Building a peak performing website 42:18
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42:18Growth-Driven Design (GDD) is a methodology we’re pioneering here at Digital 22. Even though we’ve been trained by Luke Summerfield himself, it was pretty cool to hear him talk about it at our LOVE INBOUND event. With his progressive approach to website building and infectious passion for a customer-focused design, you can’t help but want to reevaluate your own website strategy.…
1 LOVE INBOUND 2020: Kirsty Hulse - Super charge your ideas to get better results 39:25
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39:25“What is creativity? Why is it so important, now and in the future?” asked Kirsty Hulse, the Founder and Managing Director of Roar! Training and Manyminds, at our LOVE INBOUND event. In her talk, Kirsty focused on the science of creativity and how we as marketers and business leaders can really capitalise upon it, becoming even more creative in the process.…
1 INBOUND INFLUENCERS with Luke Summerfield: BTS on the HubSpot CMS Hub Launch (BUMPER EPISODE!) 57:42
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57:42Ever wondered what it's like to build and launch something as big and game changing as a CMS that plans to take on Wordpress? Luke Summerfield, HubSpot Go-To-Market Lead and GDD inventor, shares a behind the scenes look at the huge launch of the HubSpot CMS Hub.
1 LOVE INBOUND 2020: Luke Carthy - How to smash Google Analytics for eCommerce 33:44
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33:44Luke Carthy is an eCommerce Consultant, which is another way of saying online shopping God. He came down to Digital 22’s LOVE INBOUND event to talk about eCommerce, some of the common problems people face and how to get the most out of Google Analytics (GA).
1 LOVE INBOUND 2020: Meghan Keaney Anderson - Evolving your content strategy. 33:05
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33:05“Breakthroughs only happen when you are completely and utterly blocked.” This was the beginning of Meghan Keaney Anderson’s talk at LOVE INBOUND 2020. Anderson is the VP of Marketing at HubSpot, so as you can imagine, she knows her stuff. During her first five years at HubSpot, Keaney enjoyed an ever-increasing amount of views on their content. But then, in 2011 - disaster. Those views started plateauing, in what Keaney calls “The Great Flattening.” Her talk at LOVE INBOUND covers how the HubSpot team evolved their content strategy to get over this lull.…
1 INBOUND INFLUENCERS with Luke Staton: 3 steps to getting through uncertain times. 44:48
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44:48Luke Staton, motivational speaker and business coach who works with global companies and elite sports team, shares 3 steps to getting through testing and uncertain times. Subscribe to get the latest episodes every week.
1 INBOUND AFTER HOURS: Is hosting free events worth it? Plus; pies, takeaways and a LOVE INBOUND recap 19:07
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19:071 INBOUND AFTER HOURS: Why and how to leverage episodic video content. 27:40
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27:401 INBOUND INFLUENCERS with Dave Gerhardt: How to do great B2B podcasting 36:43
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36:43INBOUND INFLUENCERS with Dave Gerhardt: How to do great B2B podcasting by Digital 22 Online Ltd
1 INBOUND INFLUENCERS with Larry Kim: How huge messenger marketing actually is 40:52
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40:52INBOUND INFLUENCERS with Larry Kim: How huge messenger marketing actually is by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: How to plan and run an event [2018] 36:46
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36:46INBOUND AFTER HOURS: How to plan and run an event [2018] by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: Tips for INBOUND 18 [2018] 31:41
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31:41INBOUND AFTER HOURS: Tips for INBOUND 18 [2018] by Digital 22 Online Ltd
1 INBOUND INFLUENCERS with David Weinhaus: What is sales enablement? [2018] 28:06
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28:06INBOUND INFLUENCERS with David Weinhaus: What is sales enablement? [2018] by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: What is HubSpot now? [2018] 31:36
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31:36INBOUND AFTER HOURS: What is HubSpot now? [2018] by Digital 22 Online Ltd
1 INBOUND INFLUENCERS with Stephen Fuery: Bots, Bots, Bots [2018] 23:53
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23:53INBOUND INFLUENCERS with Stephen Fuery: Bots, Bots, Bots [2018] by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: What Facebook's meaningful interaction update means [2018] 34:09
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34:09Episode 28 of Inbound After Hours where the team at Digital 22 discuss the biggest change in digital marketing since we last podcasted: Facebook's Algorithm change. We look at how the "Meaningful Interaction Update" means for inbound marketers and how we are trying to combat it
1 INBOUND INFLUENCERS with Oli Gardner: Pop-ups, landing pages and public speaking 41:15
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41:15This week we spoke with Co-founder of Unbounce, Oil Gardner. We covered a lot of topics - speaking, co-branding, pop-ups and, of course, landing pages.
1 INBOUND INFLUENCERS with Hannah Fleischman: What is inbound recruiting? With tips [2017] 27:51
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27:51This week we interviewed Hannah Fleischman, inbound Recruitment Manager from HubSpot about inbound recruiting and top tips for attracting the best talent
1 INBOUND INFLUENCERS with Cyrus Shepherd: Modern SEO from MOZ's former leader [2018] 30:55
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30:55INBOUND INFLUENCERS with Cyrus Shepherd: Modern SEO from MOZ's former leader [2018] by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: What should an inbound blog be? [2017] AKA: How tall is Donald Trump? 38:29
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38:29INBOUND AFTER HOURS: What should an inbound blog be? [2017] AKA: How tall is Donald Trump? by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: Top Google AdWords Tips and Tricks [2018] 25:44
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25:44Google Adwords is without a doubt a minefield, but you can learn so much by using the platform. In this podcast we talk about Google Adwords -is it worth the spend? Does it still offer value to companies? Are you being left behind if you aren't moving to social ads like your competitors? We also talk through what people should avoid when setting up their AdWords accounts, where you can learn and how you can maximise conversions.…
1 INBOUND AFTER HOURS: Inbound Marketing Planning for 2018 [2017] 34:25
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34:25Inbound marketing takes time. Time to plan, and time to see results. In our latest podcast, we talk through how you can begin to plan your campaigns for 2018, the process that you should go through, how long it will take to see results and how you can encourage buy-in from your team. We also quickly discuss why you should consider how your company will be affected by GDPR, which come into force next year.…
1 INBOUND AFTER HOURS: Inbound 17 Recap and Review [2017] 38:44
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38:44We went on our annual trip to Boston for the Inbound conference. In this episode we review and recap the event!
1 INBOUND AFTER HOURS: LOVE INBOUND 2020, YouTube and HubSpot Enterprise. 20:56
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20:561 INBOUND INFLUENCERS with Luke Carthy: How to grow your business with eCommerce 38:19
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38:191 INBOUND AFTER HOURS: The importance of a people-driven culture code 21:02
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21:021 INBOUND AFTER HOURS: Finding the right candidate with inbound recruitment 24:23
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24:231 LOVE INBOUND 2019 - Fireside Chat With HubSpot’s Christian Kinnear 25:12
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25:121 LOVE INBOUND 2019 - The Rise of Video in Marketing with Vidyard's Terrance Kwok 21:27
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21:27Hear from Vidyard's Terrance Kwok about inbound video and how your sales and marketing teams can utilise it effectively.
1 LOVE INBOUND 2019 - SEO Tips and Advice with Digital 22's Rikki Lear 30:40
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30:40Digital 22 Founder, Rikki Lear runs through SEO and how important on-page optimisation is when it comes to ranking on search engines at LOVE INBOUND.
1 LOVE INBOUND 2019 - Fueling Growth With AdRoll’s Johanna Eichhorst 28:09
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28:09LOVE INBOUND was full of exciting talks from industry leaders. Find out what AdRoll’s Johanna Eichhorst had to say about fuelling growth with display advertising
1 LOVE INBOUND 2019 - The Age of the Buyer with HubSpot’s Aidan O’Leary 27:52
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27:52HubSpot’s Aidan O’Leary spoke at Digital 22’s LOVE INBOUND event about buying habits and the shift in power. Check out this blog to find out what he said.
1 LOVE INBOUND 2019 - Focusing on the Customer With HubSpot’s Robbie McFarlane 39:54
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39:54HubSpot’s Robbie McFarlane spoke at Digital 22’s LOVE INBOUND event about all things Flywheel and NPS. Check out this blog to find out what he said.
1 LOVE INBOUND 2019 - Comfort Zones with Digital 22’s Mark Byrne 8:48
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8:48It’s never easy getting on stage and talking to a room full of people you don’t know. Find out what Digital 22’s Mark Byrne had to say about getting out of your comfort zone.
1 INBOUND AFTER HOURS: Back from Boston: Inbound '19 16:56
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16:56INBOUND AFTER HOURS: Back from Boston: Inbound '19 by Digital 22 Online Ltd
1 INBOUND AFTER HOURS with Chris Ellis: How to get the most out of your ad spend 19:12
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19:12In this episode, Mark chats with Digital 22's PPC Marketer, Chris, on all things paid search. They discuss the importance of AdRoll, why you need to focus on paid search and even some tips on how to get started.
1 INBOUND INFLUENCERS with Marija Ilic: How important video is for sales (inc tips) [2018] 18:48
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18:48INBOUND INFLUENCERS with Marija Ilic: How important video is for sales (inc tips) [2018] by Digital 22 Online Ltd
1 INBOUND INFLUENCERS with Rob Sale: How to get started with video marketing [2018] 24:01
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24:01INBOUND INFLUENCERS with Rob Sale: How to get started with video marketing [2018] by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: The importance of video marketing 2017 35:25
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35:25This week we chat about the importance of video marketing in 2017 as well as our challenges getting started with video, the challenges we think in-house marketing face and advice on how to overcome them.
1 INBOUND AFTER HOURS: Marketing & sales alignment with HubSpot Pt2 20:33
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20:33This week on Inbound After Hours we have a special guest, Diarmuid Walsh from HubSpot, and a special two part episode. In this two part episode we discussed why and how sales and marketing must be aligned for the best results. http://www.digital22.com/inbound-after-hours-podcast-episode-3-4-marketing-sales-alignment…
1 INBOUND AFTER HOURS: Marketing & sales alignment with HubSpot Pt1 30:01
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30:01This week on Inbound After Hours we have a special guest, Diarmuid Walsh from HubSpot, and a special two part episode. In this two part episode we discussed why and how sales and marketing must be aligned for the best results. http://www.digital22.com/inbound-after-hours-podcast-episode-3-4-marketing-sales-alignment…
1 INBOUND AFTER HOURS: Why isn't everyone using social media ads? 23:51
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23:51INBOUND AFTER HOURS: Why isn't everyone using social media ads? by Digital 22 Online Ltd
1 INBOUND AFTER HOURS: All things blogging; frequency, length, traffic and leads - FIRST EVER EPISODE 35:45
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35:45This week we discuss blogging. Length, frequency, traffic, leads and a whole lot more!
1 INBOUND AFTER HOURS: Getting Started with Inbound Marketing - Our Story [2017] 45:11
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45:11Getting started with inbound marketing can be daunting. In this episode was talk about how we all started with inbound marketing and pass on our tips!
1 INBOUND INFLUENCERS with Pete Caputa: How to make a marketing report by the CEO of Databox [2017] 41:31
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41:31Reporting is one of the biggest issues marketers face - getting everyone in one place, creating them in a timely manner and having them be meaningful at the end - I hear this time and time again. Hands up, we've had the same issue here. In our mission to solve the issue we found Databox, which we now use for all our client reporting. As Databox has helped us we thought it could help other marketers so we invited Pete Caputa, CEO of Databox, on the show to talk more about reporting and the ways to make your reports even better.…
1 INBOUND INFLUENCERS with Rand Fishkin: Marketing, conferences and SEO [Recorded at INBOUND 17] 36:38
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36:38When we started Inbound After Hours we had a chat about all the amazing people we could get on the show. This week we are delighted that the person top of that list is on the show - Rand Fiskin (Founder and former CEO of Moz). We chatted to Rand at the Inbound conference in Boston about his experiences selling, marketing Moz when it was an agency v now as a SaaS company, why he speaks at events, what the major SEO talking points are today and what's next for Rand.…
1 INBOUND INFLUENCERS with Luke Staton: How to motivate yourself and your marketing team [2017] 57:30
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57:30INBOUND INFLUENCERS with Luke Staton: How to motivate yourself and your marketing team [2017] by Digital 22 Online Ltd
1 INBOUND INFLUENCERS with Neil Patel: Content marketing and SEO [2017] 19:14
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19:14Wow - this week we have another huge guest from the digital marketing world - best selling author and Co-Founder for Crazy Egg & Hello Bar: Neil Patel! In this episode with speak to Neil about SEO, content marketing and other digital marketing tactics working today.
1 INBOUND AFTER HOURS: Email marketing in 2017, what works and what doesn't [2017] 33:41
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33:41This week we talk about email. What works right now, what doesn't, our pet hates, tips, tricks and much more!
1 INBOUND INFLUENCERS with Matthew Barby: SEO in 2017 with HubSpot's Head of Growth & SEO [2017] 35:27
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35:27Matt is very well respected in the SEO industry so we quizzed him about SEO to get our viewers trusted advice on what works today, and what will work tomorrow
1 INBOUND INFLUENCERS with Kipp Bodnar: Interview with HubSpot's CMO [2017] 29:06
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29:06In this episode we spoke with Kipp Bodnar, CMO of HubSpot, to discuss how HubSpot do marketing for themselves.
1 INBOUND AFTER HOURS: What is HubSpot and why do we use it? [2017] 35:05
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35:05When we started we didn't intend to talk specifically about HubSpot that much (turns out that's pretty tough). So jumped in and did a full episode on it!
1 INBOUND INFLUENCERS with Sam Mallikarjunan: Interview with a Harvard University instructor [2018] 37:30
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37:30In today's interview we speak to Sam Mallikarjunan a Marketing Fellow at HubSpot and Continuing Education Instructor at Harvard University.
1 INBOUND INFLUENCERS with Brian Halligan: The future of inbound marketing with HubSpot's CEO [2017] 25:50
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25:50Brian Halligan (Co-Founder & CEO of HubSpot) wrote the book on inbound marketing, literally, and we got him to talk about the future of inbound marketing
1 INBOUND INFLUENCERS with Jenny Butler: Why podcasting is important [2017] 40:03
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40:03In this week's inbound after hours we had Jenny Butler from HubSpot join us to talk about podcasting. If your business is looking for another channel to grow awareness then listen up and learn why podcasting is important!
1 INBOUND INFLUENCERS with Dan Tyre: Interview with the Sales Director at HubSpot [2017] 15:24
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15:24In the latest episode of Inbound Influencers I had the pleasure of interviewing Dan Tyre, Sales Director at HubSpot. We talk all things sales and marketing alignment...
1 INBOUND INFLUENCERS with Luke Summerfield: Interview with the founder of Growth-Driven Design [2017] 37:20
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37:20This week I had the pleasure of interviewing Luke Summerfield - founder of Growth-Driven Design, a website design process we have been utilising with our clients (and with amazing results).
1 INBOUND AFTER HOURS: Why creating buyer personas is critical [2017] 31:44
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31:44This week we chat about the importance of creating personas and why they are a critical foundation to your marketing strategy. We’ll discuss how to overcome challenges when creating personas and give you advice on how to overcome them.
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