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Augmentation and Acceleration: AI in Creative Industries, Mark Read, CEO of WPP, Part 2
Manage episode 415679510 series 3263129
In part 2 of this conversation, Tanuja Randery and Mark Read, CEO of WPP, dive deep into the world of generative AI and its profound impact on various industries, including marketing and advertising. They discuss how AI can augment human creativity, the importance of addressing the skills gap, and the ethical considerations surrounding AI deployment. Mark also shares leadership insights, emphasizing values-based decision-making, customer obsession, and the significance of creativity in driving business success.
Resources:
Amazon Bedrock: https://aws.amazon.com/bedrock/
AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/
179 episode
Manage episode 415679510 series 3263129
In part 2 of this conversation, Tanuja Randery and Mark Read, CEO of WPP, dive deep into the world of generative AI and its profound impact on various industries, including marketing and advertising. They discuss how AI can augment human creativity, the importance of addressing the skills gap, and the ethical considerations surrounding AI deployment. Mark also shares leadership insights, emphasizing values-based decision-making, customer obsession, and the significance of creativity in driving business success.
Resources:
Amazon Bedrock: https://aws.amazon.com/bedrock/
AWS Generative AI Innovation Center: https://aws.amazon.com/generative-ai/innovation-center/
179 episode
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