65 - Troy Sandidge on how marketing and sales can align

Azeem Digital Asks - The All-Round Digital Marketing Podcast

Marketing doesn't communicate well with sales. Sales doesn't communicate well with Marketing. A common problem. Hear from industry thought leader Troy Sandidge on what both sides can do to become more aligned.

Troy is known as the 'Strategy Hacker'. He works as a growth strategist & demand generation for startups, SaaS, & B2B, as well as speaking at lots of conferences, and runs his own podcast too!

In this episode, we discuss:

• The biggest issue that sales teams have with marketing.
• The biggest issue that marketing teams have with sales.
• How the rise in remote working / less office time impacted this relationship.
• What both sides can do to improve the relationship.
• The benefits of aligned sales and marketing teams.

...and much more!

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast Anchor Page: https://anchor.fm/azeemdigitalasks

My Twitter page: https://twitter.com/AzeemDigital

My website: https://www.iamazeemdigital.com/

Sign up to "The Marginalised Marketer" newsletter: https://www.iamazeemdigital.com/the-marginalised-marketer-newsletter/

Troy's Twitter: https://twitter.com/FindTroy

Marketing O'Clock charity episode: https://buffalo.marketingoclock.com/