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77 - Ryan Jones on Understanding SaaS Content Marketing

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Konten disediakan oleh Azeem Digital. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Azeem Digital atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing.

Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content.

Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠

My Twitter page: ⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠

My website: ⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠

Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

  continue reading

83 episode

Artwork
iconBagikan
 
Manage episode 430448342 series 3255511
Konten disediakan oleh Azeem Digital. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Azeem Digital atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, I interview Ryan Jones, the marketing manager at SEOTesting, about SaaS content marketing. We discuss the definition of SaaS and how marketing for SaaS differs from traditional marketing.

Ryan shares his experience of increasing organic clicks by focusing on content, educational blog posts, and building customer relationships. We also talk about the different stages of the marketing funnel and the importance of top-of-funnel content.

Ryan emphasises the need to talk to customers, build relationships with others in the industry, and continuously test different strategies.

As always, if you enjoyed this, and previous episodes, please like, rate, share, and subscribe to the podcast - it all helps!

Useful links:

Podcast page: ⁠https://podcasters.spotify.com/pod/show/azeemdigitalasks⁠

My Twitter page: ⁠⁠⁠⁠https://twitter.com/AzeemDigital⁠⁠⁠⁠

My LinkedIn: ⁠⁠⁠⁠https://www.linkedin.com/in/azeema1/⁠⁠⁠⁠

My website: ⁠⁠⁠⁠https://www.iamazeemdigital.com/⁠⁠⁠

Ryan's LinkedIn: https://www.linkedin.com/in/ryan-g-jones/

  continue reading

83 episode

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