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595 Phillip Swan - Mastering B2B Go-to-Market Strategies
Manage episode 419880101 series 3556418
Konten disediakan oleh Jim Rembach. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Jim Rembach atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, Jim Rembach interviews Philip Swan, a seasoned expert in sales and marketing strategy, to uncover the secrets of effective go-to-market strategies for B2B high-ticket organizations. Learn how to eliminate friction in the customer journey, align sales and marketing teams, and leverage continuous innovation to stay ahead.
In this podcast, you’ll learn:
• The importance of aligning sales and marketing for success.
• Techniques to enhance the customer journey and retention.
• Strategies for scalable go-to-market processes.
• Insights on addressing unmet and unconsidered customer needs.
• The role of continuous innovation in market strategies.
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