))
Customer-Centric SaaS: The Rocket Lane Approach In The Go-To-Market With Srikrishnan Ganesan
Manage episode 385660377 series 2856084
Konten disediakan oleh Vijay Damojipurapu. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Vijay Damojipurapu atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Success in the world of SaaS requires relentless customer focus, strategic community building, and the courage to pivot when you face go-to-market challenges. In this episode, we sit down with Srikrishnan Ganesan, the founder and CEO of Rocket Lane, to discuss the work behind building a successful go-to-market strategy. Srikrishnan shares his journey from launch to scale, revealing how Rocket Lane became a rising star in the SaaS industry. He shares the power of staying close to your customers, using their feedback to shape product development, and building a brand that resonates across LinkedIn and beyond. Srikrishnan also explains the importance of recognizing and rectifying go-to-market failures. He shares how learning when and how to pivot and adapt has shaped Rocket Lane’s growth. Moreover, Srikrishnan reveals his unique approach to identifying your target audience and creating tailored content, emphasizing the impact of rapid iteration and experimentation in the early stages of growth. Hear the founder's journey and learn the art of scaling success.
Love the show? Subscribe, rate, review, and share! http://stratyve.com/
72 episode
Bagikan
