How To Write Copy For Controversial Products And Services B2B Marketing & Copywriting podcast

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How to Write Copy for Controversial Products and Services

2d ago 38:55

MP3•Beranda episode

Copywriting for traditional services and businesses is challenging. Nailing down unique value propositions, doing competitor research, and capturing the right voice are one thing. It's even tougher when the business you're writing for is unfamiliar or has a negative reputation among your target audience. You need to shift your approach. In this episode, I chat with Lindsay Redifer, a fellow conversion copywriter and founder of Red Thread Marketing. She shares her experiences writing for a clinical hypnosis client and a fair trade essential oils business. Tune in to discover her approach and learn how she anticipated and overcame objections in her copy.

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Connect with me: https://linktr.ee/lindamelone

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Connect with Lindsay:

https://www.linkedin.com/in/lindsay-redifer-copywriter/

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125 episode

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