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Fintech Creates Innovation in Finance and B2B Marketing

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Manage episode 321573766 series 1066855
Konten disediakan oleh B2B Nation. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh B2B Nation atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of B2B Nation, we talk to Tucker Stoffers of Divvy about how his team markets its fintech solutions and how B2B marketing for people in finance roles differs from tech roles.

Episode Guide

2:40: The challenges and opportunities of marketing in the B2B space.
3:51: “People just don’t bank the way they did 10 or 20 years ago.”
5:36: Which channels, tactics, and messages are resonating in fintech?
8:46: How fintech reduces friction for finance roles.
9:50: What’s the biggest change in Tucker’s 10 years in B2B marketing?
12:50: The role of the dark funnel and dark social in the future of B2B marketing.
13:46: What is Tucker’s favorite tool?

  continue reading

197 episode

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iconBagikan
 
Manage episode 321573766 series 1066855
Konten disediakan oleh B2B Nation. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh B2B Nation atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of B2B Nation, we talk to Tucker Stoffers of Divvy about how his team markets its fintech solutions and how B2B marketing for people in finance roles differs from tech roles.

Episode Guide

2:40: The challenges and opportunities of marketing in the B2B space.
3:51: “People just don’t bank the way they did 10 or 20 years ago.”
5:36: Which channels, tactics, and messages are resonating in fintech?
8:46: How fintech reduces friction for finance roles.
9:50: What’s the biggest change in Tucker’s 10 years in B2B marketing?
12:50: The role of the dark funnel and dark social in the future of B2B marketing.
13:46: What is Tucker’s favorite tool?

  continue reading

197 episode

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