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Surfs Up! Diving into Marketing Communities, ABM, & Alignment: B2Boring With Brian Strauss
Manage episode 422076836 series 3578279
Konten disediakan oleh Chris Rack. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Rack atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Join Chris in a candid conversation with Brian Strauss, co-founder of Demand Collective and a powerhouse in demand generation marketing. Dive into marketing with actionable insights, practical strategies, and real-life experiences that help demystify the complexities of demand gen.
In This Episode, We’ll Cover:
- The core values driving the Demand Collective and their role in shaping a supportive marketing community.
- Insightful reflections on the evolution and practical application of Account-Based Marketing (ABM).
- Navigating the synergy between sales and marketing and fostering alignment for impactful campaigns.
- A behind-the-scenes look at Brian’s innovative strategies that fueled the success of a standout campaign for Childcare CRM.
Tune in for an enriching discussion filled with valuable takeaways that resonate with the evolving landscape of demand gen marketing!
Chris Rack on LinkedIn
Brian Strauss on LinkedIn
Learn more about Demand Collective
To learn more about pharosIQ and how they can accelerate your marketing goals, visit us here.
30 episode
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