Ep 31 - The Role of Marketing in Crisis Communications

Bank Marketing Show

Konten disediakan oleh Chris Bates and Dan Novalis. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Bates and Dan Novalis atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

1+ y ago 31:22

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Ep 31 - The Role of Marketing in Crisis Communications

As a cornerstone of the community, banks play an important role in times of crisis. In the wake of the March 2023 bank failures, community banks must build confidence in their strength, and marketing is the key.

In this episode, Dan Novalis and Chris Bates discuss the role of marketing in crisis communications, why it’s crucial to have a plan, and how marketing and PR are correlated. They also discuss the basics of creating a crisis communication plan so everyone knows their role if a crisis occurs.

Topics Include:

- Why you should have a crisis communication plan

- How marketing and PR are correlated

- The importance of proactive messaging

- And more...

Resources Mentioned:

- Donations For The MS Tornado Crisis: Bank of Anguilla Disaster Relief Fund

- Website: The Bank Marketing Show

- Email: contact@bankmarketingshow.com

73 episode

#Business #Marketing #Chris Bates #Dan Novalis