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Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding
Manage episode 354681219 series 2911808
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How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever.
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