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Konten disediakan oleh James Robert Lay. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh James Robert Lay atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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458) The Long Game of Marketing: Planting Seeds for Future Growth

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Konten disediakan oleh James Robert Lay. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh James Robert Lay atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Banking on Digital Growth podcast, host James Robert Lay is joined by Billy Wilkinson, CEO of Threshold, the agency that will make you rethink how you market your everything, to explore the transformative power of marketing in the financial services industry. Together, they discuss the importance of mastering the fundamentals—what Billy calls "blocking and tackling"—to build a strong foundation for digital growth. They highlight the need for community financial institutions to rethink their approach to marketing, shifting from short-term tactics to long-term strategies that influence trust and behavior.

Billy shares practical insights on bridging the gap between sales and marketing to create unified strategies that deliver measurable ROI. They discuss the challenges of navigating rapid technological change, the value of fostering a culture of continuous learning, and how financial brands can differentiate by supporting local entrepreneurs and creating community connections. Whether you're an executive, marketer, or entrepreneur, this episode offers actionable advice to help you grow, learn, and level up in the digital age.

Join us as we discuss:

-Evolution of banking technology and digital adoption (5:00)

-The role of marketing as influence and long-term strategies (15:30)

-Community engagements and support for entrepreneurs (27:00)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

461 episode

Artwork
iconBagikan
 
Manage episode 455911823 series 3456377
Konten disediakan oleh James Robert Lay. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh James Robert Lay atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode of the Banking on Digital Growth podcast, host James Robert Lay is joined by Billy Wilkinson, CEO of Threshold, the agency that will make you rethink how you market your everything, to explore the transformative power of marketing in the financial services industry. Together, they discuss the importance of mastering the fundamentals—what Billy calls "blocking and tackling"—to build a strong foundation for digital growth. They highlight the need for community financial institutions to rethink their approach to marketing, shifting from short-term tactics to long-term strategies that influence trust and behavior.

Billy shares practical insights on bridging the gap between sales and marketing to create unified strategies that deliver measurable ROI. They discuss the challenges of navigating rapid technological change, the value of fostering a culture of continuous learning, and how financial brands can differentiate by supporting local entrepreneurs and creating community connections. Whether you're an executive, marketer, or entrepreneur, this episode offers actionable advice to help you grow, learn, and level up in the digital age.

Join us as we discuss:

-Evolution of banking technology and digital adoption (5:00)

-The role of marketing as influence and long-term strategies (15:30)

-Community engagements and support for entrepreneurs (27:00)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

  continue reading

461 episode

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