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The Daily: Meta’s CMO on Why He Hates the Term “Performance Marketing” and How AI Turned the Business Around | Nov 21, 2024

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Konten disediakan oleh EMARKETER. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh EMARKETER atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-meta-cmo-on-why-he-hates-term-performance-marketing-how-ai-turned-business-around

© 2024 EMARKETER

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Manage episode 451206380 series 1141400
Konten disediakan oleh EMARKETER. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh EMARKETER atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

On today’s podcast episode, we discuss the big questions Meta is hearing from advertisers, the interplay of analytics and marketing, and the argument for removing the distinction between brand and performance marketing. Tune in to the discussion with Vice President and Principal Analyst Jasmine Enberg and Chief Marketing Officer and Vice President of Analytics at Meta Alex Schultz.

Follow us on Instagram at:

https://www.instagram.com/emarketer/

For sponsorship opportunities contact us:
advertising@emarketer.com

For more information visit:

https://www.emarketer.com/advertise/

Have questions or just want to say hi? Drop us a line at podcast@emarketer.com

For a transcript of this episode click here:

https://www.emarketer.com/content/podcast-daily-meta-cmo-on-why-he-hates-term-performance-marketing-how-ai-turned-business-around

© 2024 EMARKETER

  continue reading

504 episode

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