From Idea to Outdoor Brand: Abe Shehadeh/BlackStrap Industries

Bend Magazine's The Circling Podcast with Adam Short

What happens when you combine the power of entrepreneurial spirit, a love for outdoor activities, and a community-driven mindset? You get the inspiring journey of Abe Shehadeh, founder and CEO of Blackstrap Industries. On today's episode, we're privileged to have Abe share the captivating story of Blackstrap's evolution from a simple idea into a successful outdoor brand. From embracing a bootstrapping mentality to fostering a supportive environment for his team, Abe's passion and drive are evident in each facet of his company's growth.
As we journey through the chapters of Blackstrap's growth, we delve into the heart of its DNA - its commitment to innovation, its purpose-driven approach, and its dedication to the community. We also dig deep into the power of brand ambassadors, the role of social media, and how recognizing opportunities can shape a brand's trajectory. But it's not all business! We'll also hear about Abe's passion for outdoor activities like snowboarding and fly fishing, and how these activities serve as a form of therapy, providing a unique balance between work and play.
Finally, we'll discuss Blackstrap's impressive response to the Covid-19 crisis, donating over five million face masks to organizations in need. Through it all, Abe emphasizes the importance of remembering and honoring those who have been integral parts of the Bend community, revealing his belief in the interconnectedness of personal growth and community development. So, whether you're an outdoor enthusiast, aspiring entrepreneur, or passionate community builder, today's episode is sure to provide valuable insights and inspire you to dream big.

The Circling Podcast is proud to be in partnership with Bend Magazine. Claim your five-dollar annual subscription when you visit www.bendmagazine.com and enter promo code: PODCAST at checkout. Your subscription includes 6 issues of our regions top publication celebrating mountain culture, and four bonus issues of Bend Home and Design, the leading home and building design magazine in Central Oregon.

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Chapter

1. The Evolution of Blackstrap Industries (00:00:00)

2. Leadership Style and Company Growth (00:12:44)

3. Building a Purpose-Driven Company (00:21:08)

4. National Sales Meeting and Early Collaborations (00:34:03)

5. Starting a Brand, Growing a Team (00:37:59)

6. Textile Innovation and Eco-Friendly Practices (00:50:21)

7. Starting a Brand in Bend, Oregon (01:01:48)

8. Building a Community for Outdoor Brands (01:08:52)

9. Blackstrap's Expansion and Brand Success (01:15:08)

10. From Selling Masks to Snowboarding Success (01:20:11)

11. The Power of Community Support (01:25:44)

12. COVID-19 Impact on Business Resilience (01:28:27)

13. Benefits of Living in Bend (01:36:41)

14. Snowboarding, Community, and Backcountry Trips (01:42:35)

15. Appreciation for Mount Bachelor and Snowboarding (01:49:37)

16. The Power and Community of Snowboarding (01:56:44)

17. The Relationship Between Snowboarding and Fishing (01:59:59)

18. Choosing Boundaries and Pursuing Passion (02:05:05)

19. Building a Mountain Lifestyle Brand (02:13:47)

20. Community Growth and Contribution (02:25:16)