))
What's New In Amazon Marketing Cloud
Manage episode 450059622 series 3378346
Konten disediakan oleh Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Destaney Wishon and Justin Nuckols, Destaney Wishon, and Justin Nuckols atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Episode #059 - This episode brings Alan Lewis, Amazon’s AMC Director, and Dustin Wassner from BTR Media to discuss the major updates to Amazon Marketing Cloud (AMC) announced at Unboxed 2024. Get a clear look at new tools like audience bid boosting, template audiences, and no-code solutions – designed to simplify insights and make advanced targeting more accessible.
A few things we cover:
- Understanding AMC’s shift to make analytics accessible without DSP
- How AMC’s Audience Bid Boosting can help you outbid competitors
- The new Optimal Frequency tool for more effective campaign reach
- Amazon Advertising with Audience-Based Bidding Strategies
- Scaling Up Audience Creation with AMC and APIs
- Improving AMC Sandbox for Better Query Development
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
64 episode
Bagikan
