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091. Which Marketing Platform Gains the Most Foot Traffic?
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As a retailer, we must marketing entirely different than the "Digital Marketers" that seem to be so popular in todays society. Banner ads, google pay per click, Tik tok, and a host of other platforms are all known for major ecommerce sales. But do they work for retailers? Obviously some retailers have the ability to sell online or do click and collect platforms, but for the majority of retailers- we must market entirely different than ecommerce brands.
Chris Fox from Fox Strategy Marketing co-hosts the show to debate this question.
Starting or growing your family owned retail business is hard. The Better Business Podcast makes it a little easier by offering real advice from real business owners that will help you grow.
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