Brand Skitching: What Postdates Shows Us About A World of Pop-Up Tech

Better Product

In this episode, Christian & Meghan review a new app called Postdates. You read that right: It's like Postmates, the food delivery app, but with the twist of gathering all the stuff you left with your ex. That's a huge difference between the products—but the brands are nearly identical.

We're calling this phenomenon of new products trailing existing brands "brand skitching," named after the skateboard maneuver made famous in Back to the Future. Listen now to hear Christian & Meghan's take on what a world of pop-up tech could look like, what happens when you take an idea too far, and how Newton's law creates interesting product opportunities.