020 Why Social Media Growth Feels Impossible - My Experiment

Beyond The Clinic

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Welcome along to this behind-the-scenes style episode of Beyond the Clinic! Today I'm excited to share some surprising insights from a social media experiment I've been running for The Children's Nutritionist.

If you've ever felt frustrated with the ups and downs of social media growth, this episode is for you. I'll explain the reasons why I struggle to grow on platforms like Instagram and Facebook, and I'll reveal some surprising results from my experiment that might just change how you approach your social media presence.

Episode Summary

In this episode, Sarah explains the intricacies of social media engagement and the challenges many health professionals face when trying to grow their online presence. After working with a social media team and implementing a rigorous content strategy, Sarah shares her decision to conduct an experiment with engagement ads.

She explains how these low-cost ads dramatically increased her audience reach and engagement, leading to a significant rise in website traffic and email list subscribers. Sarah discusses the importance of tracking key metrics and making data-driven decisions to optimise your social media strategy.

This episode is a candid look at the realities of using social media for business and offers practical advice for those looking to enhance their online visibility.

Key Takeaways

1. Understanding the Algorithm: The ever-changing nature of social media algorithms can be frustrating, but strategic use of ads can bypass some of these challenges.
2. The Power of Engagement Ads: Low-cost engagement ads can significantly boost reach and engagement, especially from non-followers.
3. Importance of Tracking Metrics: Regularly monitoring social media metrics is crucial for making informed business decisions and identifying what content resonates with audiences.
4. Scaling Up Effectively: Ads can help accelerate business growth, making it easier to achieve revenue targets and reach new audiences.

Thank you for joining me in this deep dive into social media strategy. If you enjoyed this episode, please leave a review on your favourite podcast platform. It helps us reach more listeners and support more healthcare professionals in building successful businesses.

For those interested in running ads or enhancing their business strategy, my DMs are always open on Instagram, or you can book a discovery call through my website. Until next time!

Website: https://www.sarahalmondbushell.com/
Instagram: https://www.instagram.com/dietitiansinbusiness/
Facebook: https://www.facebook.com/dietitiansinbusiness
Facebook Group: https://www.facebook.com/groups/beyondtheclinicbusiness
YouTube: https://www.youtube.com/@BeyondTheClinicPodcast
The Master Plan - Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan

Chapter

1. Introduction & Overview of the Experiment (00:00:00)

2. Frustrations with Social Media Growth (00:03:58)

3. Balancing Work and Family During the Holidays (00:05:13)

4. Outsourcing Social Media Management (00:06:33)

5. Experimenting with Engagement Ads (00:08:08)

6. Key Metrics to Track on Social Media (00:09:33)

7. Results from Running Engagement Ads (00:10:53)

8. Cost-Effectiveness of Ads vs. Social Media Team (00:12:43)

9. Insights and Lessons Learned (00:14:23)

10. Conclusion & Next Steps (00:16:08)