Why You Need a Personal Brand as a Coach, with Ron McKeefery

Beyond The Whistle with Odell McCants

Personal brand. What does that mean to you? What's the value of having a personal brand? Have you struggled to create your personal brand?

Ron McKeefery is an internationally recognized leader in strength and conditioning coaching. Currently the Vice President of Performance and Education for PLAE, a leader in sports and performance flooring, Ron served as strength coach at the collegiate and professional level. Ron has worked with the Cincinnati Bengals and Tampa Bay Buccaneers of the NFL and Major League Baseball's Kansas City Royals on the professional level. Collegiately, Ron has served as strength coach at Eastern Michigan University, University of Tennessee and University of South Florida.

Ron has been successful in creating a personal brand for himself that has served as the foundation for a book, podcast, speaking engagements and coaching and consulting to Olympic and national teams across the globe.

In this episode Ron McKeefery shares:

• The moment in his career when he realized, as a coach, how vulnerable he was to losing his job for things that had nothing to do with him
• Facing a coaching staff change, struggling with figuring out how would he continue his career, and more importantly, provide for his family
• How developing his personal brand, as a coach, helped him establish himself as an authority and create additional sources of income
• How additional sources of income liberated him from the pressures of coaching
• How creating your personal brand helps you to control your story and narrative
• Creating a "tribe" of followers who know, like and trust you
• The built in entrepreneurial and branding advantage you have as a coach
• How you can leverage your personal brand to get you through the transitions of a coaching career

To learn more about building your own personal brand, sign up for my upcoming webinar, "Building Your Coaching Brand" by clicking this link: Build Your Coaching Brand Webinar with Odell McCants

Mentions in this episode

• Build Your Coaching Brand Webinar
• The Rise to the Top Podcast with David Siteman Garland
• The 4-Hour Work Week by Tim Ferriss

Connect With Ron McKeefery

• RonMcKeefery.com - Website
• Chalk Talk with Ron McKeefery - Podcast
• CEO Strength Coach - Book
• @RMcKeefery - Twitter
• rmckeefery - Instagram

Connect with Odell McCants

• McCantsSports.com - Website
• @odellmccants - Twitter
• Odell McCants - LinkedIn