100 Years of Milwaukee Tool

Beyond the Wrench

Ryan Mack, Group Project Manager, walks us through 100 years of Milwaukee Tool—from the fresh beginnings in Wisconsin, to cordless tools getting the attention of technicians, to the massive brand loyalty Milwaukee Tool has built today. Ryan gives an inside look at the multinational company.
View the video podcast on YouTube
About Our Guest:
Ryan Mack
Group Project Manager, Milwaukee Tool
[e-mail]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[e-mail] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.
Connect with us on social:

• Facebook
• Instagram
• Twitter
• LinkedIn
• YouTube
• TikTok

Chapter

1. 100 Years of Milwaukee Tool (00:00:00)

2. Beginnings of Milwaukee Tool (00:10:06)

3. Cordless Gets Attention from Mechanics (00:13:49)

4. Journey of Shops Adopting Milwaukee (00:35:01)

5. Tool Durability (00:43:06)

6. Brand Loyalty (00:47:48)

7. Getting Technician Feedback (00:56:12)