George Russell, Founding Member, Machinery Advisors Consortium

Beyond the Wrench

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Dealers come together, share best practices, evaluate each other's businesses, and grow together. Learn how valuable peer performance groups can be to dealers, explore how to support the career development of aging technicians, and dive into the evolution of the equipment industry.
View the video podcast on YouTube
(1:38) George’s Background
(14:46) Performance Dealer Groups
(24:30) Evolution of Equipment Industry
(35:41) Career Development for Older Technicians
(44:57) Motivating Next Generation
About Our Guest:
George Russell
Founding Member, Machinery Advisors Consortium
[e-mail]
Sponsor:
Thermo King
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[e-mail] | 608.716.2122
WrenchWay Resources:
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.
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Chapter

1. George Russell, Founding Member, Machinery Advisors Consortium (00:00:00)

2. George’s Background (00:01:38)

3. Performance Dealer Groups (00:14:46)

4. Evolution of Equipment Industry (00:24:30)

5. Career Development for Older Technicians (00:35:41)

6. Motivating Next Generation (00:44:57)