Leading with Shop Values

Beyond the Wrench

Bruce Spencer, Owner of Walt Eger’s Service Center, shares his journey from corporate life to shop ownership. He emphasizes the importance of hiring a COO, living by the shop's values, fostering friendly competition among technicians, and maintaining the right level of profit transparency with his team.
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About Our Guest:
Bruce Spencer
Owner, Walt Eger’s Service Center
[e-mail]
About Our Host:
Jay Goninen
Co-Founder & President, WrenchWay
[e-mail] | 608.716.2122
WrenchWay Resources:
Technician Compensation Tool - See automotive, diesel, and collision technician compensation in your area at wrenchway.com/pay.
Technicians & Students - Looking for the best shops to work at? Check out wrenchway.com/shops.
Shops & Dealerships - Want to find quality technicians and support the industry? Learn about WrenchWay Shop Memberships.
Instructors - Need help getting resources and connecting with industry? We have free resources for your program.
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Chapter

1. Leading with Shop Values (00:00:00)

2. Bruce’s Career in Auto (00:03:29)

3. Hiring a COO (00:14:48)

4. Living by Shop Values (00:26:52)

5. Earning Trust & Educating Customers (00:34:56)

6. Friendly Competition Between Technicians (00:54:14)

7. Talking Shop Profitability with Technicians (00:56:09)